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Latest Reviews for RUSI Motorcycle
Ang hina ng makina neto at minsan e ayaw nya mag start hindi ko alam kung anong problema pero need na daw palitan ng makina. Nakakapang hinayang. Ang ganda pa naman sana kaso nga lang e hindi talaga ...Read more
- Rating : 3.8
- Review by Dario Cabrera
- Date : Jan 18, 2021
Rusi Mio pa din ang pinakamaganda at perfect na motor for me. Walang biro yun mula nung binili ko sa manila tapos binigay ko kay papa dito sa province e hindi man lang nasira. Ang lakas at tibay nito. ...Read more
- Rating : 4.0
- Review by Kayla Isabella
- Date : Jan 18, 2021
Ang hirap naman humanap nito. Ang tagal ko na hinihintay at nakailang store na din ako pero kahit sila waiting pa din para dito. Sayang kase regalo ko pa naman to sa asawa ko kaso hindi na umabot ng ...Read more
- Rating : 4.0
- Review by Shiela Mesa
- Date : Dec 30, 2020
Latest Topics for RUSI Motorcycle
About RUSI Motorcycle
RUSI is emerging as the leading motorcycle brand in the modern Filipino transportation Industry. The first thing that anyone notices about RUSI is its unique name and brand image. RUSI acquires its name as Ramas Uypitching and Sons Inc. The full name might seem like a mouthful; however, its acronym is gaining nationwide appreciation. Although it is a budding brand with a highly monopolized Filipino market, it has gained recognition from many potential customers.
Furthermore, RUSI is a brand that symbolizes innovation, even if a company has limited resources. Over the course of a few years, RUSI has managed to launch many models. Their latest designs serve as a breath of fresh air for the local community. RUSI caters to local demands and the local aesthetic. Every motorcycle undergoes a unique screening process.
If you observe RUSI's product portfolio, you will realize that RUSI values quality over quantity. Their limited motorcycle options reflect a high-quality standard. Even though they have a strict modeling method, variety still exists. A RUSI showroom showcases all kinds of motorcycles ranging from under-bone motorcycles to scooters and even tricycles. The simple production process and transparent screening appear as a solid reason for consumer satisfaction.
Since RUSI is located in Bugo, 9000 Cagayan de Oro, it speaks to the native community. The Philippine market has around eight million registered motorcycles. The country relies on automobiles and motorcycles as a source of conveyance. Although motorcycles are imported in the Philippines, the lower-middle-class community prefers locally-made motorcycles.
Additionally, locally manufactured motorcycles fall in the spending bracket of lower-middle-class individuals. RUSI motorcycles are affordable and yet entail an intricate production process. Purchasing a RUSI motorcycle is the perfect decision for people who recognize the value in its rawest form.
Discovering the Brief History of RUSI Motors
Originally, RUSI motors intended to serve middle and lower-middle-class individuals. The company offered an anchor to the working class of the Philippines. RUSI itself does not export any of its motorcycles yet. It continues to oblige the local community. The first RUSI outlet traces back to Dumaguete City, in Negros Oriental. The company set out to envision its short term goals first and gradually accomplished the long-term ones.
RUSI is a brand new brand; however, its roots spread out in the Filipino soil. The brand is doing exceptionally well for its purposes. Every country and Government encourages the approval of local products. A bright future awaits RUSI in high-end vehicle production; hence they are willing to expand. As for now, RUSI may continue to appease the locals.
Among the many branches that RUSI has launched, the most popular ones reside in enormous cities' commercial areas. The outlets present in Dinalupihan and Mariveles have the biggest showroom. Cagayan De Oro is famous for its population and traffic. The credit goes to RUSI for choosing pinnacle locations for every outlet. Perhaps the renowned site and multiple outlets account for the large returns in RUSI sales.
Specifically, the branches situated on Bataan continue to engage customers to the highest level. RUSI emphasizes the importance of consumer satisfaction repeatedly. They expanded their outlets to larger cities so that the brand gains exposure in the market. Word of Mouth appears as the best promotional strategy for a budding brand like RUSI.
RUSI Establishes Trust and Popularity within the Philippine Community
Consistency is the keyword for RUSI productions. RUSI was consistent in providing the best services in its young life cycle. Consumers got to experience designs and new models in their budget. The company persistently discovered new ideas and motorcycle models. This consistent effort by RUSI motors paid off when all of their products received equal demand.
Moreover, all vehicles received the same attention because of the intervals present between them. These intervals kept the curiosity alive. The motorcycles did not overshadow each other, and each got its own time in the limelight. RUSI did not disappoint every year; thus, consumers began to anticipate the latest model's arrival.
After the first few RUSI models received criticism, they took it as a challenge and quickly bounced back. RUSI did not accept defeat as an answer. Their dedication to releasing better motorcycles is the reason for their trust development. Consumers put their faith in RUSI for their capability to deliver. The brand is not rigid in its manufacturing; they take all factors into account.
Apart from these consistent reasons for popularity, RUSI saw a surge in their sales in the past year. This surge is accounted for by the following two primary reasons:
Introduction of Underbone: With the underbone launch, RUSI experienced an unanticipated response from its customer base. The underbone has better stability in all economic aspects.
Lowering Price: The reduced-Price signifies concern for their consumers. When RUSI decreased their price range, the motorcycles became accessible to the lower-middle-class public. People left with less disposable income benefit from the installment plans RUSI offers.
The Diverse Product Range Provided by RUSI Motors
RUSI has an extensive product range even though it has not been in the market for long. RUSI is admired for gaining substantial ground in a saturated market. Like all other things, they had to jump through some hoops to do so. The Filipino market appreciated and demanded certain products from RUSI more than others.
Consequently, these products were the cash cows and stars for RUSI motors. These products were the reason why RUSI was able to expand to larger cities and work on their own under-bones. The company kept a keen eye on the production and demand curves associated with each motorcycle. Keeping track of the sales in each department made room for investment in other things.
Hence, RUSI intends to build on these existing models in the future. The name of each motorcycle reflects ingenuity. The most popular choices are mentioned below:
The RUSI Wave
The RUSI Wave is a legacy within the company. It is the most popular article; moreover, it draws in the most customer bank. Philippines prefer the RUSI Wave as the primary underbone. The RUSI Wave composes of a riveting interior and modern age specs. Its length, weight and height is 1,940 x 660 x 1,200 respectively. The weight resembles the standard underbone weight of 89kg. Its output power specs act as a selling point for the bike.
The RUSI Wave comes in multiple colors, and they can even customize the color for you at an added price. The body is extremely light-weight, which makes it ideal for steering. The comfortable grip handles are suitable for any beginner.
RUSI DL 150
The RUSI DL 150 follows closely behind the RUSI Wave in terms of likeability. This model was marketed profusely over its mindboggling features. The motorcycle shows off an ample amount of specs. The exciting thing about the RUSI DL 150 is that it offers above 150cc displacement. This factor alone raises the market value of the RUSI DL 150. It is slightly heavier than the RUSI Wave and a designer aesthetic exterior.
Moreover, the RUSI DL 150 has a maximum fuel capacity of 3.5cc, meaning that long-distance is not an issue. The comfortable seating position and large tank capacity call out to marathon racing. This motorcycle is suitable for all kinds of terrains. The electric and kick start technology fusion is a convenient combination. Sometimes, the electric components run out of battery; therefore, a kick start option should always exist.
The added features have undoubtedly pushed the price tag upwards; however, the services do not seem overpriced at all. The motorcycle is still a valuable investment compared to the features it provides. The RUSI DL 150 is more of a smart bike.
RUSI MP 110
The RUSI MP 110 is similar to the RUSI Wave since it is also a popular underbone. It consists of all the features the RUSI wave has and some more. The weight difference in both motorcycles is unnoticeable from the naked eye. The overall dimension of the RUSI MP 110 is relatively small; thus, the bike is not bulky. This is the ideal motorcycle for household use.
The Filipino market thrives on underbone motorcycles. The RUSI MP 110 is a modern underbone that has a 110cc displacement. The names of all the RUSI motorcycles are acquainted with their cc. This makes it easier to categorize the bikes. The RUSI MP 110 has the same fuel capacity as the DL 150. Some may pronounce it as an up-to-date version of the RUSI wave.
In contrast, consumers might still prefer the RUSI wave. Satisfaction depends on the consumer; hence they might not see the charm of having extra features when the RUSI Wave performs all the necessary functions. If an upgrade is essential, then the RUSI wave upgrade to the RUSI DL 150 would make more sense. On the other hand, first time buyers are likely to choose the RUSI 110 over the RUSI wave.
RUSI TC 125
Although RUSI is famous for its underbone products, it specializes in other departments as well. Other RUSI products get shunned when the underbones cover all the limelight. The RUSI TC 125 is a business model. The RUSI TC 125 has slightly different specs and shape from the typical underbone. This motorcycle has larger dimensions, and its weight crosses 100kg.
Even though it is heavier than the underbone, the RUSI TC 125 makes up for it through its speed. It has a 125cc displacement spec and comes in many colors. The RUSI 125 has the same fuel capacity as all the underbones. This motorcycle is intended for those Filipino consumers who prefer a larger bike. Heavy bikes remain in trend, and owning a bigger bike reflects that notion.
The Vigorous Marketing Strategy adopted by the RUSI motors
RUSI made a relentless effort to cover all grounds in the Filipino market. The existence of multiple brands for one product did not make it an easy struggle. Saying that RUSI had to fight hard to gain recognition would be a blatant understatement. A well planned and thoroughly executed marketing strategy is what brought RUSI to its feet.
RUSI was always clear on the target market they wished to explore. They were a brand for the local community and marketed their motorcycles around that. RUSI faced competition from competitors in both the Philippines and from foreign entities. Although they campaigned their products extensively through media and cordial customer relationships, the most crucial factor was the price.
Lowering the price immediately put RUSI ahead of its competitors. Multinational companies like Yamaha and Kawasaki have a brand image to maintain. High-end companies cannot indulge in price cuts like RUSI. RUSI did not have added import costs in their products, and their customary offers are what drew a loyal customer base.
Since RUSI caters to the lower middle class, they offer easy installment plans. These installment plans span out over months. RUSI has done well in the marketing department; moreover, they have gained a crucial asset while doing so. Quality products not only increase sales but also depict customer loyalty. Once a company establishes strong customer loyalty, the road to success is easy.
The Future Prospects Awaiting RUSI motors
RUSI motors have come a long way, but the journey does not end here. RUSI has the potential to become the number one Philippine motorcycle manufacturing brand. Many companies start from one product line and transpire into something else entirely.
Similarly, RUSI has the possible ability to conquer the automobile industry, as well. Expanding on the national level was a long term goal for RUSI; however, they now have the probability of developing worldwide. This chance would be a point of pride for the Filipino community. RUSI is a self-made brand in a century where gaining a shred of recognition is an absolute chore.
RUSI is by far the most reliable Motorcycle brand in the Philippines. The brand conquers underbone motorcycle production and will soon count on the list of famous native trademarks.