Oct 3, 2018

IDC Reveals the Top Smartphone Vendors in the Philippines for the First Half of 2018

According to IDC Philippines' Quarterly Mobile Phone Tracker, the first half of the year 2018 showed about a 5.6% growth in smartphone shipments. We've got the top smartphone players right here.

According to the report from the International Data Corporation Philippines' Quarterly Mobile Phone Tracker, for the first half of 2018, the growth of both the year-over-year (YoY) element and the average selling price (ASP) of smartphone shipments reveal that the public is more than willing to spend money on phones so long as they're equipped with reliable features and specifications. Despite being cost-conscious, Filipinos are ready to devote cash for smartphones that allow better usage and accessibility. Features like bezel-less screens, superior processors, and extensive battery life will give various phone brands a run for their money.

Among the different smartphone brands available in the country, here are the top smartphone vendors in the Philippines for the first half of 2018 according to IDC.

1. Cherry Mobile

Leading the pack is Cherry Mobile, with its affordable yet functional lines of smartphones. The brand continues to grow in terms of its unit market share although it recently suffered a minor decline, attributed to the stiff competition and intense marketing by aggressive international smartphone brands.

Latest Cherrry Mobile News: The All-New Cherry Mobile Flare S7, S7 Deluxe and S7 Plus Are Available For Pre-Order.

2. Samsung

The second spot is hogged by Samsung, which offers formidable approaches when it comes to pricing and availability. The tech giant's Galaxy J and Galaxy A Series continue to offer affordability to the public with its mid-range and low-end phone bids. For the premium series, Samsung apparently has a lot to offer with the Galaxy S and Galaxy Note series. The continuing ascent of the company is also credited to engaging celebrity endorsements.

Latest Samsung News: Samsung Galaxy A9 Pro (2018) To Be Released As The Galaxy A9s

3. Vivo

In third place is Vivo, with its unmatched marketing efforts featuring popular celebrities as the brand's prime endorsers of the Vivo V9. With the introduction of the Y series including the Vivo Y71 and the Vivo Y85, shipments have apparently improved. Add that to the launching of the Vivo X21 UD, the first in-display fingerprint equipped smartphone and the official smartphone of FIFA 2018.

Latest Vivo News: Vivo drops the all-new Vivo V11 smartphone in the Philippines


This brand has fallen to fourth place as the marketing efforts of the top three brands continue to pay off. OPPO still continues to be visible with its broad mall advertisements and promotions. Local celebrities were also commissioned to endorse the brand's newest smartphones such as the OPPO F9, OPPO Find X, and the OPPO A3s.

Latest OPPO News: OPPO To Launch A New Series of Smartphones Next Week


Keeping its spot in fifth place is HUAWEI, with its significant marketing pursuits in malls, online advertisements, and in-store displays. The smartphone brand has also tapped popular celebrities for an increased endorsement effort.

Latest HUAWEI News: The HUAWEI Y9 (2019) Is Now Official With Four Cameras, Kirin 710

Smartphones have comprehensively been used not only for communicating, but for capturing and sharing content, too. The gaming platform is also seen to be overtaking the market. With the availability of many payment options, high-end smartphones are now made available through installment plans and laidback financing methods. Let's see if these top five brands continue to take the reins until the end of the year.