The South Korean tech titan Samsung is now reportedly providing a more affordable OLED option for Apple's 2019 edition of the iPhone XS Max. The company's offer couldn't have come at a better time as the Cupertino, California-based company has been looking for ways to slash off some of its production cost, rendering its forthcoming flagship iteration with a much more "flexible" pricing.
But does this entail a cheaper quality down the line? Quite the contrary. Industry resources have revealed that Samsung will be providing the same panels found in the Samsung Galaxy Note9, Galaxy S9, and the Galaxy S9+. Dubbed as the Y-OCTA panels, they use the in-cell touch technology which allows for thinner and lighter output attributed by its fewer layers. Ultimately, these panels will pave the way for a much cheaper cost which should readily allow Apple to come up with a less expensive pricing for the iPhone XS Max in 2019.
Interestingly, the Y-OCTA panels were supposed to be a shoo-in for Apple's 2018 iPhones. But the option at that time didn't yield an output that impressed the iPhone-maker, so it was shelved momentarily.
Another interesting development in the wild was Apple's decision to only feature the Y-OCTA technology on its top-end 2019 model, the iPhone XS Max's successor. There's no word yet whether such option will trickle down to its other variants.
Whatever the case is, Apple's current choice for the OLED panels of its upcoming top-end iPhone variant next year is a clear signal that the company is indeed looking for ways to economize its future products. For iPhone users, pricing is always one of its issues that still doesn't get remedied at this point. But without sacrificing the quality of the series with this alternative, this is truly a win-win for a brand that is now starting to compete more intelligently with its fiercest rivals.