The popular brand name Volvo was registered as a trademark in May 1922. It was revealed that the intention behind the name was used to accommodate a series of SKF ball bearings. The word, which literally translates "I roll" in Latin, is conjugated from the "volvere." The idea, however, was relatively short-lived that SKF opted to use its initials instead as its trademark.
In 1924, SKF's Sales Manager Assar Gabrielsson and KTH Royal Institute of Technology Engineer Gustav Larson, Volvo's founders, finally decided to start the construction of their very first Swedish car. The cars that they were planning at that time were built to withstand the challenges of their country's rough terrains and cold temperatures.
After a year of preparations which involved the production of ten prototypes under Volvo's name, the company was ultimately ready to begin its car-manufacturing business right within the SKF group. According to the Volvo Group, the firm actually started its business in 1927 when its first car, a Volvo OV 4, got off the firm's production line at its Gothenburg-based factory. Only a limited number of were built that year.
Volvo's first truck, the "Series 1" was announced in January 1928. It was an immediate success and gained a significant amount of attention internationally. Two years after, the company's sold cars upped to 639 units, while its export of trucks to Europe also expanded soon after.
By 1942, Volvo absorbed the Svenska Flygmotor, a Swedish precision engineering company which was later renamed as Volvo Aero. Meanwhile, the company which manufactured engines for Volvo, Pentaverken, was acquired in 1935. Years prior that, in yet another milestone for the company, the AB Volvo was introduced at the Stockholm Stock Exchange which also followed SKF selling its shares in the company.
In 1977 to 1991, Volvo was noted to have established partnerships and attempted merging to some of the most viable companies around the world. In 1977, the company tried to combine operations with rival firm Saab-Scania, which didn't pan out in the end. Nevertheless, French manufacturer Renault and Volvo began its collaboration during the 1970s. Their relationship as further deepened with both companies engaging in purchasing, research, development, and quality control, whole increasing their cross-ownership at the same time.
In 1991, the Volvo Group also had a joint venture with Mitsubishi Motors at the former DAF plant in Born, The Netherlands. The rest of the decade saw the company engaging in activities which aimed to branch out its reach across the globe. Most notable of which was its refocusing on heavy vehicles.
Volvo in the Philippines
In its local arm in the country, Volvo has been imported and distributed by the Scandinavian Motors Corporation – a 100% Filipino-owned company, established since 1994. Its Philippine headquarters is locared along Don Chino Roces Avenue, Makati City. Currently, it offers dealerships and service outlets in Makati, North EDSA, Alabang, Cebu, and Iloilo.
The Volvo cars in the Philippines are categorized into three segments – SUV, Estate, and Sedan.
The New Volvo XC90
The new XC90's most attractive feature can be experienced with its driver support. At the top of the list is its 360-degree camera which shows users a high-resolution bird's eye view of the area which surrounds the Volvo. Next is the BLIS which supports driver on navigating lanes, especially when engaged in a traffic. In this segment, the vehicle also shines with its Park Assist Pilot.
Other notable features include the head-up display, the Sensus navigation, the Volvo on Call, and its premium sound by Bowers & Wilkins audio system.
Volvo's XC90 is powered by the company's in-house T8 Win Engine with plug-in hybrid technology.
Volvo's XC40 is a compact SUV which exudes with Scandinavian feels and innovation. It's created around its consumers' primary automobile needs, combining ingenious storage and connectivity features.
It is also noted for its zero-emission output and an uncompromised performance, readily brought on the table by its innovative T5 Twin Engine with plug-in hybrid technology.
The New Volvo XC60
The Volvo XC60 places itself conveniently right at the heart of the big-selling mid-sized crossover segment. Now in its second-generation, the vehicle sports a range that all 4WD and automatic transmission. Meanwhile, its diesel offerings are centered on a four-cylinder 2.0 which revs up 190bhp in D4 tune and 235bhp with its twin-turbo T5 tune. Finally, its pure petrol option produces 254bhp out of a four-cylinder turbo T5.
If comfort means to you any more than handling, the V60 offers just about the most sensible and modern features. Right from its interior offerings, users would automatically feel like that they are being served in a first-class lounge in a Scandinavian Airlines. It features the familiar matte-finish materials, convenient shapes, and the choice of light airy hues. The V60 is also noted for its optional pale-grey tweedy fabric that could be quite polarizing at times.
Ultimately, the newest Volvo V60 offers a high level of standard equipment, besides its usual great driving dynamics. And for the most part, this refresh features one of the standout aesthetics in the business.
The Volvo V40 is deemed as a classier albeit more economical alternative to the Audi A3 Sportback, VW Golf, and the Mercedes A-class. It is famed for its inclusion of some of the widest range of engines in the business, each of which churning out strong economy and offer decent performance all the same time.
The New Volvo V90
Now in its third year in the market, the new Volvo V90 features a few alterations to the variant's familiar and optional equipment. Both the R-Design and Inscription variants now come standard with heated washer nozzles, a Harman/Kardon audio system, stitched dashboard and door panels, and a rearview mirror equipped with HomeLink and an integrated compass.
Meanwhile, the Volvo V90's Inscription now comes standard, all added with a cover for its rear cargo area.