A Smart Business
TATA Motors, which is headquartered in Mumbai, India, was founded on September 1, 1945, marking its first foray in the commercial vehicle sector. This event also followed the formation of a joint venture with Germany's Daimler-Benz.
After its progressive years of domination in India's commercial vehicle market, TATA Motors finally entered the passenger vehicle segment in 1991. In this year, the company launched the TATA Sierra, considered as a multi utility vehicle back then. The firm followed this announcement with another launch – the TATA Estate 1992, which is a station wagon whose design was based on the earlier TATA Mobile, the TATA Sumo, and the TATA Safari.
In 1998, TATA announced the Indica. Touted as its first fully indigenous Indian passenger car, the vehicle was initially criticized by auto analysts. But as soon as it went into operation, the entrant gained acclaim for its excellent fuel economy, efficient engine, and a competitive marketing strategy, ultimately naming the car as one of the best-selling entries in India's history of automobile industry.
Shortly after such a milestone, TATA released a newer version of Indica, the Indica V2. The car was a massive improvement over its predecessor and quickly gained traction among its loyal consumers. Subsequently, the firm also managed to ship large quantities of this variant to South Africa. The success of the Indica series was a precursor of TATA's future successes relative to its growth.
In 2004, TATA Motors absorbed Daewoo's truck-manufacturing unit – the Daewoo Commercial Vehicles Company which was later renamed to TATA Daewoo. In the same year, the company debuted at the New York Stock Exchange (NYSE), marking the first listing of the TATA Motors.
A year after, TATA Motors was able to acquire a huge 21% controlling stake from Hispano Carrocera, a Spanish bus and coach manufacturer. The company's market area expansion continued via its introduction of new products like buses and trucks, with Starbus & Globus and Novus joining them respectively. In 2006, the firm also formed a joint Marcopolo, a Brazil-based company which saw the manufacturing of fully-built buses and coaches.
It was in 2008 when TATA Motors made the rounds in the automotive scene again when it acquired the Jaguar Land Rover from Motor Company. TATA Motor's TATA World Truck Range was unveiled in May 2009, a series which was jointly engineered with TATA Daewoo. It was also in this year when the company acquired full ownership of Hispano Carrocera.
Other milestones of the TATA Motors include its 80% acquisition in the Italian design and engineering company Trilix, securing a staggering EUR 1.85 million deal and its huge investment in the development of Futuristic Infantry Combat vehicles.
TATA Motors in the Philippines
TATA Motors struck partnership with Pilipinas Taj Autogroup Inc in 2017. Under their partnership, a slew of commercial vehicles was introduced. This included the New Prima Heavy Truck platform, the entire range of Heavy Intermediate and Light Commercial Vehicles, Pickups, Buses, and Mini Trucks.
In late 2018, TATA Motors made the rounds in the Philippine automotive industry after its TATA Nexon received five stars for its adult occupant protection and three stars for its child safety. To top that off, the company was also awarded with four stars on adult protection and two stars in its child-safety department with the Mahindra Marrazo. Such a feat was considered a huge landmark for the Indian company whose presence in the country is still on infantile stage.
The TATA Nexon, in particular, was engineered in India, showing the country's promising capability of a domestic industry that aims to impress upon reliability in other regions relative to its safety design and overall performance.
Alongside the Philippines, TATA Motors' commercial vehicles are also present across several South-East Asian markets which comprise of Thailand, Indonesia, Malaysia, and Vietnam. The company also has manufacturing facilities located in some of these countries.
The TATA Motors Philippines offers a wide array of products, which ranges from cars, small trucks, pickups, to light truck and medium trucks to heavy trucks, buses, and applications-based vehicles.
The local arm of the company only offers the TATA Manza under the car section. The Manza proudly carries the company's lineage with its signature TATA grille, triple barrel headlamps, and chrome inserts. It also features a top-of-the-line engine which runs on petrol.
In the small trucks segment, TATA Motors Philippines currently banks on the popularity of Ace and Super Ace Mint. The top features of the former include a wide angle ORVM, superior headlamp, and ergonomic steering wheel while the latter offers top-tier last mile cargo transport solutions, superior ride and handling, ruggedness and performance – all of which culminate to an unsurpassable vehicle relative to its overall experience.
Akin to its car offerings, the TATA Motors only has Xenon X2 in its portfolio. At the top of its main features, the vehicle boasts of a perfect combination of style, comfort, and design, plus its safety features and performance.
TATA Motors offers 4, 7, and 11 Tonners under its light truck section. The company also went big with its medium and heavy trucks entries such as the Prima 60 Tonners, Prima 44 Tonners, 16 Tonners, and Prima 40 Tonners.
TATA Motors also competes in the bus segment. Currently, it offers buses with 25-35 seats and more than 50 seats respectively. Finally, the company's applications-based vehicles include Truck-Mounted Crane, Water Tanker, Hopper Tipper, Cafeteria – DQ52, Box Tipper, Two-Wheeler Recovery Van, and Elevated Platform. Under this segment, the firm also comes with Distribution-based products, front-lined by Insulated Van, Bottle Carrier, Fruit and Vegetable Van, Refrigerated Van, Closed Container, and Delivery Van.