TATA Cars Price List in the Philippines January 2019
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About TATA Cars
Tata Cars: Indian cars that took the Philippine market by storm
Tata cars are manufactured by an Indian conglomerate. It is an innovation of Jehangir Ratanji Dadabhoy Tata and it continues to grow to become one of India's most successful manufacturer of commercial vehicles. For many years and until now, Tata cars have become successful in manufacturing and marketing different segments like SUV, Sedans, and Hatchbacks.
About the Company
Tata Cars are developed by Tata Motors Ltd. The company is an Indian multinational automotive manufacturing company and a member of Tata Group. The company manufactures passenger vehicles as well as the commercial vehicles and military apparatus.
The company was originally established just after World War II ended in 1945, and in 1954, it has begun its manufacturing of engines in partnership with Daimler-Benz AG, and their joint-venture remained until 1969.
In 1991, Tata Motors formally released the Tata Sierra, which is a three-door sports utility vehicle and immediately gained a huge popularity. In 1998, Tata released another model which is the Indica. This was considered as India's its first homegrown passenger car. Tata released other cars like Sumo, Safari, and Indigo the following years and all the vehicles gave the company large volume of sales. Because of Tata's successful growth, it entered international ventures by collaborating with different companies and acquiring several of it.
Their acquisition of two of Britain's most outstanding car maker, the Land Rover and Jaguar in 2008 was the Tata's biggest claim to fame and giving the company worldwide recognition of being one of the fastest growing car makers of the modern generation.
Worldwide Market Reach
Tata's global presence has expanded and in fact, they managed to create a huge consumer base across the Indian subcontinent and other parts of the world. Their cars are widely marketed in thousands of showrooms in different places around the globe such as Africa, Russia, Asia Pacific countries, and the Middle East.
Tata Motors Philippines
Tata has entered the Philippine market under the management of Taj Autogroup in 2014. They offer passenger cars such as Vista, Manza, Indigo, and Indica. They also market a wide range of commercial vehicles such as Xenon and with a more rugged version of the Ace. Due to the low cost of their cars and its fuel economy, it has attracted a lot of consumers which made the company popular in the country.
Currently, The Tata Motors Philippines has dealerships and showrooms in Marikina, Quezon Ave. Quezon City, Cainta Rizal, Cagayan de Oro, Davao, Tacloban, Leyte, and Cebu. Just recently, they have opened new showroom in San Fernando, Pampanga which offers the newest Tata Motors vehicles.