SsangYong and Its Steady Rise
Yet another South Korean carmaker trying to make a glorious dent globally is SsangYong. The company was noted to be one of the later players to join the competition, especially when compared over firms which began way back in the 30s and the 40s.
The original name for Ssangy\Yong Motor Company was Ha Dong-hwan. The humble company started out back in 1954 by means of just engineering jeeps for the American army. The next dace, the company started to export buses to Brunei. It was in 1967 when it finally started developing hard and soft top jeeps, besides a series of special purpose entrants.
The SasangYong Motor Company changed its name yet again during the latter part of the 1970s right when it became the Donga Motor Co., Ltd. The moniker SsangYong which translates to "twin dragons" was officially adopted in 1988. In that same year, the company's first series of the Korando, a station wagon, was launched.
The Donga Motor Co., Ltd's first major trade agreement was with the Mercedes Benz AG. It was the company's attempt to develop a gasoline-running engine in 1992. Just a year later, both firms agreed for a 5% joint investment and a technical alliance that came with a purpose of producing a passenger car. In July 1993, the Musso wagon was debuted and the new generation of the Korando was propelled to limelight.
In 1997, the Donga Motor Co., Ltd saw the launch of the Chairman, a luxury sedan, considered to be a first for the company that had previously engineered heavy-duty vehicles only. It was also during this year when the firm's controlling stake was bought by fellow Korean automaker Daewoo Motor Company. The alliance's venture ended with the latter was forced to sell due to a financial turmoil in 2000.
After SsangYong was targeted by many prospects, the company finally saw its 51% stake bought by the Chinese conglomerate SAIC (Shanghai Automotive Industry Corporation) in 2004.
In April 2010, the company released a statement indicating interest of three to four local and foreign companies in the acquisition of the SsangYong Motor Company. This culminated to its shares skyrocketing to 15%. The companies were later revealed to be Mahindra & Mahindra, Ruia Group, SM Aluminum, Seoul Investments and the French-owned Renault Samsung Motors of South Korea.
In August 2010, the Mahindra & Mahindra Limited was chosen as the company's preferred bidder. Subsequently, the acquisition was completed a year after, costing the former a cool 522.5 billion.
The first car that was launched under the Mahindra acquisition was the Tivoli. Within a year after the car's announcement, the company revealed its first net profit in nine years.
In 2017, SsangYong sold 106,677 units in domestic sales alone and another 37,008 units in exports. Both of these set a record high for the company in 14 years since 2003 when its annual domestic sales generated a milestone settling at 131,283 units.
Currently, Mahindra is working with its SsangYong subsidiary to introduce high-performance electric vehicles in South Korea for mass-market sales. Both companies have also increased their collaboration on electric cars and engines.
SsangYong and its Philippine Foray
Currently the fourth largest automotive manufacturer in South Korea, SsangYong Motor boasts of more than 60 years of experience in vehicle manufacturing. Today, the company isn't only trusted due to their quality car releases and but also for their ground-breaking styling.
Such an achievement enamored the Philippine automotive market. Exclusively distributed by SsangYong Berjaya Motor Philippines, the company aims to provide the Filipinos more value with their purchases through means of coming up with eco-friendly diesel technology advances and its introduction of new designs.
The Korean car brand presently positions itself as one of the globally-competitive vehicle-makers in the Philippines today.
One of the latest developments SsangYong has introduced is its offering on mobile PMS from its sole dealership in Laguna, Philippines.
Vehicles in the Philippines 2019
The mid-sized SUV entry from the South Korean automaker is a result of the collaboration between SsanYong and Daimler-Benz. Its current-generation pickup truck edition sports a new body-on-frame platform which shares with the Ssangyong Rexton.
Also sharing with Rexton is a choice of a 225 HP 2.0 L e-XGDI 200T petrol turbo engine or 181 HP 2.2 L e-XDI 220 diesel engine. It is also currently available in two-wheel or part-time four-wheel drive.
The Musso is equipped with AISIN 6-speed automatic transmission or 6-speed manual transmission. It also provides Five-link suspension with optional Locking differential.
The 5-door SUV from SsangYong is the company's first new model under the Mahindra & Mahindra ownership. The car is named after the Italian town of Tivoli, Lazio. Interestingly, the moniker was chosen as it can be read as "I love it" backwards.
In 2015, the Tivoli was selected as the Safe Car of the Year by the Ministry of Land, Infrastructure, and Transport of South Korea.
Now in its second generation, the Korando Turismo or the Rodius come in nine-, ten-, or eleven-seat configurations (in addition to the standard 5 and 7 seat variants). Currently, it offers up to 3,240 liters of cargo volume.
Powering the Rodius is a 2.0-liter turbo diesel engine mated to either a 6-speed manual gearbox or a 5-speed Mercedes Bens-sourced automatic transmission.
In March 2014, the car was awarded the "2014 Car of the Year – Best MPV Design" by Grand Prix, the most prestigious automotive magazine in Thailand.
Otherwise known as the Tivoli XLV, the last variant that is offered in the Philippines serves as the extended version of the Tivoli. It is lengthened behind its rear wheels, increasing its rear storage space. The XLV retails on an all-wheel drive and a 1.6-liter diesel engine options.
The Tivoli XLV is noted for its stylish, practical, fun, and ultimately its versatility – features that easily make it as the ideal vehicle for a multifunctional solution.