Dr. Ing. h.c. F. Porsche AG, or Porsche AG, is a German manufacturer of luxury and high-performance sports cars, sedans and SUVs. Headquartered in Zuffenhausen, a district in Stuttgart, Germany, it is owned by Volkswagen AG, which in turn is majority-owned by Porsche Automobil Holding SE. Today, Porsche has around 25,000 employees worldwide.
The Porsche company's history goes hand in hand the Porsche family's long experience in the automotive business. It all started with Ferdinand Porsche, an Austrian automotive engineer who, at a young age, launched his first design at the World's Fair in Paris in 1900. Prior to establishing his own automotive manufacturing firm, he had earned international acclaim for his designs for Daimler, which later merged with the Benz firm in the 1910s and 1920s.
In 1931, Porsche set out to form his own company called Dr. Ing. h.c. F. Porsche AG, which initially offered vehicle development and consulting services. One of the company's most notable work was designing "people's car" for the German government under Adolf Hitler. This "people's car" would go down in history as one of the most successful and long-serving car models ever made – the Volkswagen Beetle.
During World War II, the company designed military vehicles. At the end of the war, Porsche was imprisoned for 20 months due to war crimes charges by the French government. His son, also named Ferdinand or Ferry, stepped up to keep the family business running. The younger Porsche was behind the design of the first sports car that bore the brand name Porsche – the 356, which obtained road certification in 1948. A distributor based in Zurich, Switzerland pre-ordered five of the cars, and the company hand-built them at its headquarters in Gmund, Austria.
The 356 emerged as victor in its first race one month after the first unit rolled out the factory. It was in 1950 when regular production of the 356 commenced, and in 1954, Porsche introduced a speedster version of the said model. The 356 would evolve into a more powerful version of itself several times in the ensuing decades. In the mid 1950s, Porsche introduced its own engines. In 1964, Porsche launched what would become one of its most popular nameplates – the rear-engine 911, which would see several iterations and variants in the succeeding decades. The 911 continues to serve the global market up to present. The German automaker unveiled a series of front-engine models in the 1970s, including the 924 and the 928.
While producing sports cars for the consumer market, Porsche's race cars were collecting victories on tracks. The organization's race cars have won around 24,000 races around the world, including 50 class victories at Le Mans.
The Porsche went public in 1984. Prior to this, the company had been under the control of the Porsche and the Piech families, with Dr. Ernst Piech being Ferdinand Porsche's son-in-law. The families kept 50 percent of the shares.
The early 1990s saw business for sports cars dwindle, and Porsche was under threat for being bought by a larger company. They then re-shifted focus back on the development of 911.
In the late 2000s to early 2010s, the organization underwent corporate restructuring which led to the formation of Porsche SE that would serve as the holding company for Porsche and Piech families' stakes in the vehicle manufacturing business and Volkswagen. A new Dr. Ing. h.c. F. Porsche AG was formed to handle the car production business. In 2011, Porsche SE and Volkswagen AG merged their car manufacturing operations, resulting in the establishment of "Integrated Automotive Group." Today, Porsche AG continues to handle the actual manufacturing of the Porsche automobile line. It is a 100% subsidiary of VW AG, which in turn is majority controlled by Porsche SE.
In the Philippines, Porsche is officially distributed by PGA Cars, Inc., which was established in February 1996 and also carries other luxury car brands including BMW, Audi, Lamborghini, and Bentley.
Porsche Center Philippines formally opened shop in February 2005. With it came a 3,000 square-meter facility that fully complied with the corporate identity guidance set by Porsche AG.
The property includes a showroom where car enthusiasts can check out the latest Porsche models available locally. There is also an after-sales department that offers servicing and maintenance using Porsche PIWIS computerized diagnostic equipment. A full range of genuine parts and accessories are also available at the center. In April 2018, the Porsche Training and Recruitment Center Asia, the first facility of its kind outside Germany, was established as a collaboration among Porsche AG, Porsche Asia Pacific, PGA Cars, and Don Bosco Technical Institute. It provides training to select Don Bosco Institute students so that they could become Porsche Service Mechatronics specialists-mechanics. Those who graduate from the program fill in various posts at Porsche centers worldwide.
Porsche makes available the full range of models in the Philippines, including the Macan, Cayenne, Panamera, 911, 718 Boxter, and 718 Cayman. Based on global sales, the bestselling models from Porsche are the Macan, Cayenne, and Panamera. The Macan was the top-selling model from Porsche globally for the year 2018. This premium compact crossover is both stylish and modern. It runs on a 2.0-liter, four Inline engine that comes outfitted with VarioCam Plus System and is paired with a seven-speed Porsche Doppelkupplung transmission. The base model Macan carries a 229 km/h top speed and can accelerate from 0 to 100 km/h in 6.7 seconds. The Macan S, on the other hand, shifts from zero to 100 km/h in 5.4 seconds; its top speed is pegged at 254 km/h. The Macan GTS can bring itself to 100 km/h in 5.2 seconds, while it can go as fast as 256 km/h. Lastly, there is the Macan Turbo which can run into 100km in as little as 4.8 seconds and has a top speed of 266 km/h.
The Cayenne was the second bestselling Porsche in 2018. The third generation of this high-performance SUV works well as a sports car, touring car, or an off-roader. It boasts of a powerful engine mated to an eight-speed Tiptronic S gearbox, excellent driving dynamics, and a host of driver-assist features. In the Philippines, it launched in three variants. The base Cayenne model sprints from a standstill to 100 kilometers per hour (km/h) nine just 6.2 seconds and has a stop speed of 245 km/h. The Cayenne S, on the other hand, accelerates from zero to 100 km/h in 5.2 seconds and can speed up to 265 km/h. Meanwhile, the Cayenne Turbo can go from zero to 100 km/h in just 4.1 seconds and boasts of a 286 km/h top speed. Buyers are also given the option to avail the Sport Chrono Package.
The Panamera is a luxury four-door sedan available in all-wheel and two-wheel drive setup. The vehicle is powered by a front-mounted 3605 cc six-cylinder engine that is paired with a seven-speed dual-clutch Porsche Doppelkupplung PDK. The Panamera is available in several variants, including the Panamera 4, Panamera 4 Sport Turismo, Panamera 4 Executive, Panamera 4S, Panamera 4S Sport Turismo, and Panamera 4S Executive. The base trim Panamera takes 5.7s to go shift from zero to 100 km/h and boasts a top speed of 264 km/h.
The 911 is one of the most recognizable nameplates from Porsche, with the first generation launched in the 1960s. It is available in coupe, convertible and targa-top option. As one of the most successful competition vehicles, it has been modified for automotive competition especially racing and rallying. The all-new 911 uses a 3.0-liter flat-six turbocharged engine, which is available in two variants: Carrera and Targa. Automatic and double-clutch sports transmissions are offered as options. The 911 is available in several models, namely Carrera, Carrera S, Carrera T, Targa 4, GTS, Turbo, GT3, and GT2.
The year 2018 was a strong one for Porsche, having recorded all-time high delivery volume – 256,255 vehicles worldwide. This translates to a four percent growth from its 2017 outing. The robust performance is attributed to the success of the brand's SUV models. During the period, the Macan and the Cayenne were Porsche's bestselling models globally, with 86, 031 and 71,458 units delivered, respectively. Meanwhile, the Panamera not only ranked third, but it also achieved the highest sequential increase of 38 percent, closing the year with 38,443 deliveries. In fourth place is the 911, which sold more 35,573 units, which is 10 percent more than what it achieved in 2017.
From a geographical perspective, Asia-Pacific, Africa, and Middle East combined was the biggest contributor, capturing 42 percent of vehicles delivered. It was also the fastest growing region, posting a 10 percent YoY growth mainly because of success in China, which continued to be the single biggest individual market for Porsche. During the year, the German sports car maker shipped 80,108 vehicles to the country; this represents 31% of the worldwide figure. About 77, 216 or 30 percent of the deliveries went to Europe-based customers. This represents a four percent dip from the preceding year. The decline was mainly due to the new Worldwide Harmonised Light Vehicle Test Procedure (WLTP) cycle and gasoline particle filters and the phasing out of models with diesel engines in February 2018. Meanwhile, 70,461 units or 25 percent were shipped to America – this translates to a four percent expansion from the prior year.
Porsche maintains major facilities in Zuffenhausen, Weissach, Ludwigsburg, Leipzig, Sachsenheim, and Bietigheim-Bissingen.
Porsche's main factory is in Zuffenhausen, where the first Porsche production model was manufactured for consumers. Today, all sports cars – including both standard and racing versions – and Porsche engines are built in this facility. Just 25km away from the Zuffenhausen facility is the Sachsenheim main parts warehouse that supplies more than 650 dealers worldwide.
In Leipzig is another factory responsible for the production of the Cayenne since 2002, the Panamera since 2009, and the Macan since 2013. It also has an FIA-certified test track for new cars as well as an off-road track. In Weissach is the Porsche Research and Development Centre, which employs 3,500 employees and registers about 400 new patents yearly, while the Ludwigsburg facility houses the company's after sales experts.
Lastly, Bietigheim-Bissingen is Porsche's service location. It also houses most of its German subsidiaries, including Porsche Engineering Services GmbH, Porsche Consulting GmbH, Porsche Financial Services GmbH, Porcha Deutschland GmbH, and Porsche Lizenz-und Handelgesellschaft MbH and Co. KG.