The French automotive manufacturer Peugeot didn't start its life as a carmaker. In 1810, the company began as a steel foundry which produced products such as band saws, umbrella frames, and coffee grinders. It was only in 1889 when the firm was able to carry its first car with the name Peugeot on it, making the company as the world's second oldest car manufacturer.
Since 1850, Peugeot has been represented by its popular emblem – the Lion symbol. The logo first appeared on the company's saw blades, symbolizing the toughness of the saw's teeth, right alongside the flexibility of the blade, and the speed of the cut.
Peugeot boasts of a history that spans over 200 years, originating from a town of France – Sochaux, where the firm began engaging in numerous innovative creations. With this core, innovative quality ultimately birthed one of the world's most established automotive brands. In 2019, Peugeot is already a common brand among the most premium of demographics, with offices and manufacturing plants erected all over the world.
Over the years, the automotive brand has branched out to other ventures, most conspicuous of which is in motor sport. For more than a century now, Peugeot's list of accolades could not have been lengthier on paper. For instance, Peugeot Sport clinched the World Rally Championship for five times already – in 1985, 1986, 2000, 2001, and 2202. It also triumphed over the Dakar Rally seven times – in 1987, 1988, 1989, 1990, 2016, 2017, and 2018. The company also made some noise when it catapulted the top prize for three times in the 24 Hours of Le Mans.
Apart from motor sport, Peugeot also ventured into concept cars. Like the former, it also boasted of a long list of creations and breakthroughs. Some of its most popular concept cars are Ion in 1994, Peugeot 607 Paladine in 2000, the 307 CC and Peugeot RC in 2002, Peugeot Quark in 2004, Peugeot BB1 in 2009, and the Peugeot Onyx in 2012.
In 2019, Peugeot now operates under three divisions – Peugeot Motorcycles, Peugeot Cycles, and Peugeot Sport.
Peugeot's Philippine History
Peugeot's first foray in the Philippines wasn't exactly the most fruitful one. Its venture in the country went unsuccessfully back when it entered the market locally in 2005 with the 307 hatchback and the 206CC couple convertible. Such business mishap didn't stop the company from pursuing its plans further as it reentered the Philippines in 2012, under the Eurobrands Distributors Inc. Consequently, the French brand's distributorship has been palmed off in the capable hands of Jose Ch. Alvarez who chairs Euro brands.
Since then, Peugeot already assumed a new marketing strategy which not only reinvigorated the company's presence here but also motivated them to sell their cars at a more competitive price point than most of its other European compatriots. Subsequent to this new era is a series of successful launchings in the country – a new range of stylish cars which includes sedans, minivans, and sports cars. Probably the company's most famous release to date in the country is the Peugeot 5008, an already-established compact car in the market. Meanwhile, the firm's famed sports series is front-lined by RCZ.
In its near decade-long presence in the Philippines, Peugeot banks mostly on their skills of producing diesel engine-based cars which are now making a presence in the country's modern automotive scene.
Three Available Peugeot Vehicles In The Philippines
The New Peugeot 3008 SUV
The new Peugeot 3008 SUV banks on a lot of features that is already familiar with the local users. But in a typical Peugeot fashion, the brand has upped its game with this refresh.
From the get-go, you can only be enamored by its inspired styling. The new Peugeot 3008's exterior design is spearheaded by its powerful front, all evidenced by its stylish chrome detail and full LED headlights, ultimately adding to its sleek and feline aspirations.
Peugeot also highlights the new Peugeot 3008's PEUGEOT i-Cockpit which features an 8.0-inch capacitive touchscreen, a configurable 12.3-inch head-up digital display instrument panel, compact steering wheel, and electronic automatic transmission.
Finally, the new Peugeot 3008 is powered by a 1.6L turbo high-pressure petrol engine. Its smaller displacement is claimed to provide exemplary fuel efficiency, right alongside a fast delivery of power.
The All-New Peugeot 5008 SUV
The all-new Peugeot 5008 SUV boasts of top-grade technology and intuitive driving – features that let us glimpsed on how the brand should fare in the next years. The refresh also sports the latest generation of the popular PEUGEOT i-Cockpit which is made more pronounced by its compact steering wheel, 8-inch capacitive touchscreen, and a 12.3-inch digital head-up instrument panel.
Complementing its sleek and aggressive exterior are its enhanced space and interiors that compete with some of the best people carries in the country. The all-new Peugeot 5008 SUV is also noted for its inclusion of the optimized traction of the Advanced Grip Control system. In the same vein, it also features a video camera on both its front and rear, giving its users a real-time footage of the roads they're navigating.
The Peugeot Traveller Premium MPV
Alongside its modern and bespoke exterior, the Peugeot Traveller Premium MPV also thrives on the brand's familiar albeit distinctive elements which are found in the new generation of SUVs and sedans. In its interior, its latest entrant in this segment stands out with its wide open spaces, a highly modular seating configuration, and a relaxed ambiance for all the passengers.
Its outstanding modularity also deserves a mention. Its configuration of its passengers' cabin, in particular, has received praises. As it is, this is one of your best bets if you're a family-oriented user who likes to relax or an executive who collaborates on a daily basis while treading along the metro's busy streets.
With the Peugeot Traveller Premium MPV's 1.9 meters' height, the vehicle fits quite perfectly in urban parking spaces. This is all thanks to its new Quickshift interface which eases gear changes with just a simple turn of a knob.