Mercedes-Benz Cars Price List in the Philippines November 2018

Mercedes-Benz – Filipino embodiment of German Luxury

Mercedes-Benz is one of the biggest luxury automobile manufacturers in the entire world producing premium cars, buses, trucks and coaches. It is the automobile division of the German automobile manufacturer Daimler AG. It has its headquarters in Stuttgart, Germany and constitutes one arm of the famous best selling luxury automakers "German Big 3," other being Audi and BMW. Mercedes-Benz believes in the motto "Das Beste oder nichts" which in English translates to "the best or nothing" in order to provide only high end & best quality exclusive products to its customers all around the globe.

Historical Foundation

Mercedes-Benz was founded in 1926 by Karl Benz and Gottlieb Daimler. They produced their first petrol based prototype model – Benz Patent Motorwagen - back in 1886 with some financial support from Bertha Benz. It was first marketed by Daimler Motoren Gesellschaft in 1901. Mercedes was formally established after the merger of Gottlieb Daimler's & Karl Benz's companies in 1926. It shot into immediate spotlight with its new 770 car model which was provided with bullet proof wind shields and was popular in Nazi Germany after Adolf Hitler drove one of these vehicles. It is one of the oldest automobile brands in the world with successful production & sales continuing till date. Mercedes-Benz established its first vehicle assembly plant outside of Germany in Philippines back in 1955.

Ownership

Mercedes-Benz is currently managed by Chairman of Board Dieter Zetsche, who assumed office on 1st January 2006 while the Daimler Company is owned by US, European and other investors worldwide with a total ownership of more than 1 billion shares. He was also the former Chief Executive Officer & President of Chrysler LLC; that was previously owned by his company. Major shareholders of Daimler Company include Kuwait Investment Authority (7.6%), Nissan (1.54%), Renault (1.54%) along with other institutional (69.1%) and Private (20.2%) investors. Mercedes-Benz operates in Philippines through a luxury subsidiary dealership – CATS Motors – which is headed by President Felix Ang.

Product Lineup

Mercedes-Benz offers a vast range of premium quality products to its huge customer base all over the world. Mercedes-Benz Philippines offers a variety of such high-end model cars including cars, trucks and other heavy duty four wheel drive vehicles such as Unimogs. Its car lineup consists of premium models such as Mercedes-Benz - A Class, B Class, C Class, CL Class, CLA Class, E Class, G Class, GLA Class, GLK-Class, M-Class, S Class, SL-Class, SLK-Class and SLK AMG. Notable model variants include Saloons, Sports Tourers, Coupe, Estate, Cabriolet, Cross country vehicles, Roadster and Off-Roader models. Its high-end bullet proof Limousines are used by politician & diplomats all over the world. Notable van models include Vito, Sprinter, Vario and Citan.

Motorsport Trends

Mercedes-Benz boasts a successful history in motor sports with it participating in 1894 Paris Rouen – the first race in the history of motor sports. It is involved in major motor sports activities such as rallying and sports car racing in race circuits all around the globe. Notable race track victories include 1955 Mille Miglia held in Italy where Mercedes-Benz 300 SLR broke all records with an average driving speed of 98mph due to its ultra light weight magnesium alloy based body called Elektron.

However, it had to withdraw from motor sports for a significant period after the disaster at 24 Hours Le Mans race held the same year in which driver Pierre Levegh and 83 spectators died leaving 120 more people injured. It formally resumed mainstream racing in 1987 with participation in Le Mans, Formula One, Sauber and Deutsche Tourenwagen Meisterschaft (DTM) race championships. Notable rally victories include 1994 Indianapolis 500 and CART IndyCar World Series held the same year. It has won many Formula One Championships with world famous race drivers such as Juan Manuel Fangio, Mika Hakkien, Lewis Hamilton, Ross Brawn, Jenson Button and many more.

Mercedes-Benz Philippines Club

Mercedes-Benz Philippines Club is a nonprofit organization developed by Mercedes enthusiasts former President Tippee Yaptinchay & Former Chairman Johan Limcango developed an online discussion website for all major Mercedes owners in Philippines. It was formally accredited by Mercedes-Benz museum certified Mercedes-Benz Classic Car Club International in 2006. It is sponsored by the official Philippines Mercedes dealer – CATS Motors.

Production, Marketing & Sales

Mercedes-Benz owns manufacturing and assembly units in over 26 countries outside of Germany. These include Austria, Argentina, Brazil, Bosnia & Herzegovina, Canada, China, Finland, India, Egypt, Hungary, Jordan, Indonesia, Malaysia, Iran, Mexico, Nigeria, United States of America, United Kingdom, Russia, Spain, South Korea, South Africa, Turkey, Thailand, Vietnam & Philippines. According to a survey conducted in September 2013, Mercedes had sold over 215,056 units (which represents a 14% increase in sales) alone in US taking over other luxury brands such as Audi & BMW. Also, it displayed an overall 31% increase in sales in Japan & 11% increase in China.