The very first Jaguar was the SS Jaguar 2.5l Saloon, which was built in 1935 by Swallow Sidecar, a company founded by William Lyons and Willian Walmsley in 1922. The model name was chosen as an analogy for the car's characteristics, which is a good balance of power, agility, and elegance with its sleek, low-slung styling. The company's name was changed into Jaguar Cars in 1945. What came next were decades of developing iconic models and winning races.
In 1948, the company came out with Jaguar XK120, which was designed by Lyons himself. The model became an instant market hit and introduced Jaguar's signature vertically ribbed oval grille and the V6 engine.
In 1951, Jaguar C-type debuted and finished first at the Le Mans 24-hour race. The C-type took on a fluid shape designed by aerodynamicist Malcom Sawyer, who drew inspiration from his experience in the aircraft industry. Within the same decade, Jaguar introduced the D-type model, the first vehicle to sport a monocoque body structure. The car finished first for three consecutive years at Le Mans.
In 1961, Jaguar released the E-Type, which featured an a sleek monocoque design and a long, elegant bonnet. It was widely regarded as one of the most beautiful cars in history. Before the decade had ended, Lyons released his last design – the Jaguar XJ6. Jaguar's most notable model in the 1970s was the XJ-S. Designed by Sayer, it was even more aerodynamic than the E-type.
The XK8, which came out in the 1990s, was the first car to carry a V8 engine. Ford acquired Jaguar Cars in 1990, and later on Land Rover. In 2008, the American company then sold both brands to Tata Motors, which merged the two acquisitions in 2013 to form Jaguar Land Rover Limited. Both brands have been sharing facilities since then.
In 1996, a Jaguar franchise in the Philippines was established by businessman Wellington Soong, owner of Formula Sports Inc., the exclusive importer and distributor of Maserati and Ferrari in the country. In 2017, Jaguar and Land Rover appointed Coventry Motors Corp (CMC) to exclusively import and distribute both brands in the Philippines.
Today, Jaguar has one dealership in the country – All British Cars. It has a 10,000 sqm facility in Greenhills, San Juan that houses an after-sales service facility with six work bays, a showroom that accommodates up to nine vehicles, a customer lounge with access to self-service refreshments and live feeds from the service workshop, and sales offices. The facility services both Jaguar and Land Rover brands. All British Cars caters also services Jaguar and Land Rover vehicles that were bought in the gray market and those that are no longer covered by warranty.
Based on global sales in the past few months, the best selling Jaguar models were the F-Pace, E-Pace, and XE.
The F-Pace is a luxury, high-performance SUV with characteristics of a sports car. The model is runs on a 3.0-liter V8 Supercharged petrol engine that generates 375 horsepower and 450 Nm of torque, or a 5.0-liter version of the same engine that churns out 542 horsepower and 680 Nm of torque. Another option is a 2.0-liter four-cylinder Turbocharged diesel powertrain with an output of 161 horsepower. Prospective buyers may choose between an eight-speed automatic gearbox or a six-speed manual transmission. The all-new E-Pace has the distinction of being Jaguar's first compact SUV that boasts of a driver-focused cockpit and a family-friendly interior. There are three petrol and three diesel Ingenium engines to choose from. Such include a 2.0-liter four-cylinder Turbocharged diesel engine that delivers 128 horsepower and 380 Nm of torque. On the other end is a 2.0-liter four cylinder Turbocharged petrol engine that generates 296 horsepower and 400 Nm of torque. Transmission options are a nine-speed automatic or a six-speed manual setup.
The XE is a saloon family car that also comes in three diesel and three petrol engine choices. The smallest one is a 2.0-liter four cylinder Turbocharged petrol powertrain that has a maximum power of 161 horsepower and a peak torque of 380 Nm. The most powerful variant is a 3.0-liter V6 Supercharged petrol engine that delivers up to 375 horsepower and 450 Nm of maximum torque. Customers have a choice between an eight-speed automatic transmission or a six-speed manual gearbox, depending on the trim.
Jaguar has also ventured into developing electric vehicles. In 2018, it launched its very first pure Battery Electric Vehicle (BEV), the I-Pace, which is a crossover SUV. Designed by Ian Callum, the car was announced in March 2018 and delivered commenced in the latter part of the same year. It has since collected numerous international awards, including Car of the Year, Design of the Year, and World Green Car at the 2019 World Car Awards. The i-Pace runs on a 90 kWh battery that can cover up to 234 miles in one full charge. Under the hood are two permanent magnet synchronous electric motors that spurs 394 horsepower and 694 Nm of torque. Equipped with instant torque and all-wheel drive configuration, the i-Pace can sprint from a standstill to 60 miles per hour in just 4.5 seconds.