Ford Cars Price List in the Philippines April 2019

Ford – Filipino Realization of the American Dream

Ford is a leading multinational automobile manufacturing company from United States of America. It was established on 16th June 1903 and is about 111 years old. It has its headquarters in Dearborn, Michigan that is a suburb located in Detroit. Its product lineup primarily consists of automobiles and passenger vehicles along with luxury cars that are sold under the brand name Lincoln. Ford also holds a significant amount of share in other companies including Aston Martin from United Kingdom (15%), Mazda from Japan (2.1%) and Jiangling from China (49%). It also owns few other motor companies such as Troller – an SUV manufacturer from Brazil – and APV – an Australian manufacturer of high-performance cars.

Throughout its history, Ford has conducted many joint ventures with other automobile companies such as Changan Mazda, Lio Ho, Auto Allionce Thailand, Otosan, Sollers, etc. Forbes Magazine describes it as "the most important industrial company in the history of America". According to a sales survey conducted in 2010, Ford is the 2nd largest automaker in United States & 5th largest automaker in the world. It was also the 5th largest automaker in Europe and was ranked 8th on the Fortune 500 list with a total revenue of $118.3 billion.

Historical Foundation

Ford was founded by Henry Ford back in 1903. However, his attempts to establish an automobile manufacturing company had started in 1901 as the Henry Ford Company. It was later renamed to Cadillac Motor Company after Ford resigned on 22nd August 1902. He then launched a new initiative – the Ford Motor Company with a total investment of $28,000 from about 12 investors including John & Horace Dodge (founders of Dodge Division of Chrysler LLC). They had a manufacturing unit on Mack Avenue located in Detroit, Michigan. Ford Motor Company Philippines (or FMCP) was formally established in 1929 as a subsidiary division of FMC to expand the company's market in Philippines. It was later renamed to Ford Motor Company Philippines Inc in 1997.

Ownership

Ford is referred to as one of the largest family controlled companies in the world. It has remained under Ford family control continuously for over 100 years. Though the company went public in 1956, the Ford family was able to retain about 40% of their voting rights through special B Shares. They still control the company despite of their minority ownership. It is currently managed by Executive Chairman of Board William C Ford Jr and Company President & Chief Executive Officer Mark Fields. Ford Motor Company Philippines Inc is managed by Managing Director Karl Hart, who assumed office on 3rd May 2013 after former MD Randy Krieger was appointed Ford ASEAN Director of Marketing & Sales.

Product Lineup

Ford offers a variety of premium luxury & high-end car models for customer to choose from. These models include trucks, sports utility vehicles or SUV's, vans and other car models. Ford Motor Company Philippines Inc dealership product lineup consists of the following vehicles – E 150, Ranger, Expedition, Explorer, Everest, Eco Sport, Mustang, Focus and Fiesta. Its former product lineup consisted of Lincoln Town Car, Courier, Econovan, Clubwagon, F 150, Escape, Taunus, Granada, Cortina, Escort, Telstar, Laser and Lynx. Environment friendly car models such as Crown Victoria, E 85, E100 etc., operate on alternative fossil fuels and biofuels such as Compressed Natural Gas, ethanol, etc. Other low emission models include hybrid electric vehicles such as Hybrid Electric Escape, Mercury Mariner, Ranger RV, Focus EV, and C-Max Energi, etc. A hydrogen fuel cell version of Explorer SUV was unveiled at the Greater Los Angeles Auto Show held in 2006.

Motorsports Trends

Ford is referred as one of the three America based car constructors to win titles at international racing championships such as FIA World Championships, etc. Major achievements include three consecutive victories at World Sportscar Championship from 1966-1968, 3 World Rally Championship titles in 1979, 2006 & 2007. It is also one of the 3 manufacturing companies participating in NASCAR's Sprint Cup (represented by midsized Fusion), Camping World Truck Series (represented by F 150) & Nationwide Series (represented by Mustang). It has won a total of 8 manufacturer titles in Sprint Cup Championships. Ford debuted in Formula One races back in 1964 as a supplier of premium high-performance engines to F1 teams. It boasts a huge success rate of 176 Grand Prix titles throughout from 1967 – 2003. It gradually withdrew from participating in further Formula One races held after 2004 due to little success achieved by its Jaguar Racing motorsports division.

Marketing & Sales

Ford Motor Company Philippines Inc markets its products through an integrated system of dealership stores of importers & distributors located in major states such as Luzon, Manila, Mindanao and Visayas. According to a survey conducted in 2008, Ford has produced over 5.532 million vehicles and owns about 90 manufacturing units worldwide with a work force of over 213,000 employees. FMCPI recorded huge sales in 2013 which presented it as the fasting expanding automobile brand in Philippines.