A Colorful Beginning
Dodge's history isn't adorned with the brightest of colors. Even when it was just starting, the company was already thrusted upon with developments that could easily let loose its grip.
It was in 1900 when Horace and John Dodge founded the Dodge Brothers Company in Detroit, USA. From the get-go, the company already started manufacturing precision engine and chassis components for its city's expanding number of firms which specialize in automobiles.
Probably the most prominent of its customers were the Olds Motor Vehicle Company and the Ford Motor Company, with the latter still a rookie back then. It was Henry Ford who chose the Dodge siblings to supply a wide range of components for his original Model A which comprised of the complete chassis. Ford, at that time, only needed to come up with the body and wheels to finally finish his cars.
The Boydell Building on Beaubien Street at Lafayette was considered to the Dodge's brothers first official machine shop where they worked as parts suppliers for Olds and Fords. Subsequently, this location was replaced by a large facility at Hastings Street and Monroe Avenue. In 1910, the Dodge Main factory was ultimately erected in Hamtramck where it remained to be operational right until 1979.
It was in 1913 and 1914 when the Dodge Brother Motor Company was finally established. In this timeline, Horace and John both designed and debut their first car – the four-cylinder Dodge Model 30/35 touring car. At the time of its launch, it was marketed as a slightly more upscale competition of the conspicuous Ford Model T. The car was noted to be a pioneer of many features such the all-steel body construction, 12-volt electrical system, 35 horsepower engines against the Model T's 20 horsepower, and the sliding gear transmission.
The year 1916 proved to be an interesting point for the Dodge brothers. Their company's cars were ranked at second place for the U.S. sales. It was in that year however, when the relationship between Ford and the Dodge's brother began to turn sour. The former stopped paying stock dividends to finance the construction of his new River Rouge complex. On their end, the brothers filed a suit to protect their annual stock earnings of approximately one million U.S. dollars. This led Ford to buy out his shareholders; the Dodges in return were paid some USD 25 million.
The Dodge's rise to success was rather short-lived as in 1930, John Dodge passed away due to pneumonia while Horace also fell ill and died subsequently in December. Their demise of the company's founders hurt the company, with its sales declining and its overall rank slipping from second to seventh position.
Dodge in the Philippines
There are many Dodge models which are running on roads of the Philippines now. Probably the most popular among them are the Challenger, Durango, and the RAM series which remained to quite a commodity among the local people
As of June 30, 2019, there are two Dodge car variants which are available locally – the Durango and the pricier one, the Challenger.
The Philippines' favorite seven-seater SUV is the Durango. It is also one of the most fuel-efficient vehicles in the country, which features two top-tiered variants – the Durango Limited and the Durango Citadel.
Perhaps the most attractive feature of the Durango can be found in its interior which boasts of seating configurations that are both distinctive and competitive. It can fit up to seven people, with a provision of 50 different seating configurations to accommodate just about any type of human cargo, besides the passengers of course.
Also notable is the Durango's class-exclusive Rotary E-Shift which revolutionized how this vehicle is navigated while adding a unique level of interior refinement. In the same vein, the entrant also boasts of a digital cluster display which features another class-exclusive 7-inch Driver Information. For instance, the buttons on the steering wheel allows users to scan through different views. These include audio source information, fuel economy, vehicle status, the available navigation, and numerous warnings.
The Durango is powered by a standard 3.6L Pentastar V6 engine which enables drivers to tow up to 2,812 kg. And when its gets equipped with the available 5.7L HEMI V8 engine, the vehicle provides a maximum towing capacity of up to 3,356.584 kg. The Durango also features the Engine Stop-Start (ESS) technology which is an emission-lowering and a fuel-saving feature. This very feature has already been made standard with all the 2016 Durango variants which are fueled by the 3.6L Pentastar V6 engine.
Other notable features of the Durango are its signature LED racetrack taillamp with 192 LEDs and the Uconnect Access Roadside Assistance.
When comfort and performance go side-by-side in the Dodge world, you get to have the Challenger.
With its standard, six-way power driver seat, right alongside its four-way power lumbar adjustment, are a direct indication that whenever a user ultimately opts to get behind the Challenger's wheel, comfort is instantly felt without that need to thrust yourself upon it.
Akin to the Durango, the Challenger also features a Digital Cluster Display which lets its users decide what should be shown on its class-exclusive 7-inch screen.
Also a pounding performer at heart, the Challenger banks its reliable performance from either the power-wielding 3.6L Pentastar V6 engine or the practically limitless Supercharged 6.2L HEMI SRT Hellcat V8 engine.
One of the Challenger's most distinctive offerings is its high-performing suspension, which is made possible by the Bilstein's efficient shock absorbers. These absorbers come with stiff springs and sway bars, plus steering calibrations.
In the exterior department, the Challenger is unanimously made to be a standout by its projector headlamps which feature quad LED halo surrounds. The available projector fog lamps also come in handy during the night.
The Challenger also comes with 12 available options, all of which are equipped with power only this variant can readily provide.