Chrysler, which was founded in 1925, didn't have the most progressive history despite of it being propelled by the moniker as the third largest of Detroit's automotive firms and later on, as one of the "Big Three" automobile manufacturers in the United States. For instance, the company experienced bouncing between the highest highs and the lowest lows in the last three decades since the World War II.
Chrysler was thrusted upon to its first and truest financial turmoil in the late 1970s which ultimately pushed the firm to seek a Congressional bailout – a process which inadvertently vaulted the company's head executive, Lee A. Iacocca, to national fame. The company eventually paid off its loans a decade after – all due to the success its minivans and fuel-efficient autos brought to the table.
The American automotive company was then fated to yet another set of bouncing performance when its bought the No. 4 automaker, American Motors. It was also during that time when the firm's subsequent consolidation resulted to another financial crisis which ended up restructuring Chrysler.
Three years after, Chrysler returned to the business scene, revitalizing its Jeep lineup and releasing the powerful Dodge Viper sports car. Right before the decade ended, the firm was absorbed by the German firm Daimler-Benz, spending its next eight years under the DaimlerChrysler leadership.
The company, over the years, faced a familiar, polarizing financial pressure and results. At that time, the German shareholders had finally prompted Daimler to find a buyer in 2007. This led to the selling of the company to Cerberus Capital Management, an investment fund. The same firm placed Robert L. Nardelli, the former head of Home Depot, as its chief executive. Nardelli had some of the of the most promising of words when he declared that the company would soon make a comeback as an American-owned establishment. Alas, the company was unable to make it up as it was battered by a staggering sales slump in 2008 as recession figured into the economy.
In November 2008, Chrysler joined General Motors in seeking assistance from the U.S. Congress. The bid was rejected which saw the Bush administration's using a financial lifeline. Three months passed, the company announced its tentative deal with Fiat, with Obama giving the companies 30 days to finalize the transaction.
Such an effort resulted to a noted restructuring plan which also placed Fiat taking a crucial role in Chrysler's management. The United Automobile Workers and major lenders all agreed to concessions.
In 2014, Chrysler merged with Italian holding company Fiat S.p.A and became a subsidiary of its successor Fiat Chrysler Automobiles. Apart from the Chrysler branding, FCA also sells vehicles in a global scale under the Dodge, Jeep, and Ram nameplates. Moreover, this subsidiary comprises of Mopar which serves as its automotive parts and accessories division, and SRT, which is its performance automobile division.
Chrysler is the world's 11th largest vehicle manufacturer, ranked by OICA in 2012. The company's vehicle production was about 2.37 million during the same year, up from its 2010's 1.58 million. In its outing in its main stronghold in the U.S., the company generated a strong 2,235 million sales in 2018, with an 8.5% increase.
Chrysler in the Philippines
Worldwide success is one of Chrysler's vital aims and its presence in the Philippines is a reminder of that. In fact, this aspiration was evidenced in 2018 when its local reach placed the firm in the top 20 of the most inquired premium brands in the country, in which Jeep and Mercedes-Benz topped the list.
The company currently operates under the Auto Nation Group Inc, which is the same firm that handles the Mercedes-Benz, Jeep, and Dodge brands.
Chrysler's showroom and service outlets are located in EDSA Greenhills, San Juan and Pasong Tamo Extension Makati. Alternatively, there is also one in Alabang Zapote Road.
As of June 30th 2019, Chrysler Philippines two car variants – Chrysler Town & Country and Chrysler 300C/300.
Chrysler Town & Country
While the Philippine market is inundated with many different minivans, nothing comes close to the design, comfort, and sophistication Chrysler's Town & Country is offerings. The company's premium van is also noted for being equipped with a slew of entertainment features as it is famed for being every parent's reliable comrade on long family drives. All of that is made possible by its Uconnect connectivity system, right alongside its leather trimmed bucket seats and electronic vehicle information center.
The current generation Town & Country is powered by a 3.6- litre Penstar V6 engine which provides an estimated 279 horsepower and reach 0-100 km/H in just under nine seconds.
Chrysler 300C 2019
Borrowing the Town & Country's trademark design and premium feel, the Chrysler 300C ups its game in the hi-tech department a significant notch, making it one of the luxury sedans that just simply doesn't disappoint.
Powering the Chrysler 300C 2019 is a 3.6-litre Penstar V6 Engine which revs up a healthy output of around 286 horsepower and an approximate 340 Nm of torque. When this power is combined its Electronic Stability Control and All-Speed Traction Control, you get all the best ingredients for a sedan that also boasts of some of the most fantastic road approaches.
The Chrysler 300C 2019 is also noted for its bona fide, luxurious interior offerings, front-lined by a well-furnished leather touches, automatic temperature control, and a Uconnect connectivity system which features an 8.4-inch touchscreen.