Chevrolet is a leading automobile brand that serves the global market place today.
The brand's history started when ousted General Motors co-founder William Durant and Swiss-born race car driver Louis Chevrolet founded the Chevrolet Motor Company in Detroit in November 2011. Chevrolet's first factory was in Flint, Michigan and the first Chevrolet car was a Series C Classic Six, which commenced production only in 1913. Shortly after, Durant and Chevrolet had a disagreement over the design and price point of the vehicles that they were manufacturing. Durant aimed to produce vehicles that would cater to the general population; Chevrolet, however, wanted to be associated only with large, luxury vehicles. This led to the two business partners parting ways in 1915, with Chevrolet selling his stocks to Durant, who opted to keep the original name of the company.
Durant then used his profits from Chevrolet to purchase more shares at General Motors. He then managed to convince the latter's stockholders to trade five shares of Chevrolet for every share of General Motors. With this final move, Durant regained control of his former company and in the process, Chevrolet was brought into the General Motors' fold in 1918.
Two years, later, however, Durant was ousted a second and final time by Pierre S. DuPont, who became president and chairman of the board at General Motors in 1920. In the ensuing decades – 1920s to 1940s – Chevrolet would compete closely with Ford and Plymouth, with the three of them putting emphasis on offering low-priced vehicles. The 1950s saw the launch of the Chevrolet Corvette, which remains one of the company's most popular models until today. The decade also saw the release of the organization's first fuel-injected engine and its small-block V8 engine. The company enjoyed success in many markets, especially America, in the 1950s until the 1970s.
In the modern age, Chevrolet has proven to be one of the most enduring vehicle brands. It remains part of the General Motors Corporation, along with GMC, Cadillac, and Buick, as well as several other less known brands.
In the Philippines, Chevrolet vehicles and parts are exclusively imported and distributed by The Covenant Car Company Inc. (TCCI). The organization, which was incorporated in July 2009, was appointed the role by General Motors Southeast Asia Operations in October 2009.
As of the start of 2019, Chevrolet Philippines has 29 dealerships in the country. Nine of them are in Metro Manila, 13 are in Luzon provinces, four are in Visayas, and three are in Mindanao.
Chevrolet Philippines puts emphasis on building a customer-oriented employee and dealer network in the country.
Chevrolet's best-selling vehicles in the Philippines include the Trailblazer, the Colorado, the Trax, the Sail, and the Spark. The Trailblazer is a mid-size sports utility vehicle (SUV) known for its massive road presence and premium interior. This model is available in the Philippines in four trims. One variant runs on 2.5-liter four-cylinder diesel attached to a six-speed manual transmission and comes with front wheel drive. The other three use a 2.8-liter diesel powertrain mated to a six-speed automatic gearbox and comes in three different trims: 4x2 LT, 4x2 LTX, and 4x4 Z71.
The Colorado is a DURAMAX-powered pickup truck that is well-loved for its off-road capabilities. It is available in the Philippines in two engine options: a 2.5-liter four-cylinder diesel engine mated to a six-speed manual transmission and a 2.8-liter four-cylinder diesel powertrain, which buyers may choose attached to either a six-speed manual or six-speed automatic transmission. The Colorado is available in four trims: 4x2 2.5 MT, 4x2 2.8 AT, 4x4 2.8 MT, and 4x4 2.8 AT. The Chevrolet Trax is a sports-utility vehicle designed mainly for city use. Available in LS and LT variants, this model is offered in just one engine option – a 1.4-liter four-cylinder turbocharged petrol powertrain paired to a six-speed automatic transmission.
The Sail is one of Chevrolet's newer models, having been launched only in 2016 but is now on its third generation. This sub-compact sedan is high on practicality and generous in cabin space. It is offered in two engine variants: a 1.3-liter petrol powerhouse attached to a five-speed manual transmission and a 1.5-liter patrol engine paired with a four-speed automatic gearbox. Prospective buyers may choose among three trims: LT manual, LT automatic, and LTZ automatic. The Spark is a stylish minicar whose 2019 version has just recently been released locally. Chevrolet offers this model in 1.4-liter inline 4 engine. Prospective buyers may opt for a five-speed manual or a continuously variable transmission.
Chevrolet has been bagging J.D. Power Dependability awards for its cars, trucks and SUVs for the past four consecutive years. The J.D. Power U.S. Vehicle Dependability Study assesses vehicle reliability based on problems experienced by original owners of three-year-old model-year vehicles in the past 12 months.
In the 2019 study, which measures 2016-model vehicles, the Chevrolet Sonic ranked first in small vehicles category, while the Chevrolet Equinox and Chevrolet Silverado topped in the compact vehicles and large vehicles categories. Chevrolet ranked fourth in the 2019 study – its highest-ever ranking so far – outdoing the likes of Audi, BMW, Honda, Mercedes-Benz, and Subaru.