BAIC Cars - High-quality Chinese brand cars with relatively affordable price
The BAIC is a Chinese brand of cars manufactured by BAIC Motor Corporation which is a fastest rising car manufacturer in China having different ranges of cars including luxury passenger cars, commercial vehicles, and pure electric passenger cars. BAIC cars are equipped with ergonomic features that meet the quality standard of the international car market and gives customer satisfaction.
Popularly known in China as the Beijing Automotive Industry Holdings Co. (BAIC), it was founded in 1958 with the partnership of Hyundai and Daimler AG. It was considered as one of the leading car manufacturers in the Chinese market for the fact that it receives subsidies from Beijing Automobile Works which makes it increased its production at 1.5 million units yearly, gaining of more than 8% in the Chinese automotive market share.
It is included in the top four biggest automakers in China in 2014 after it produced 2.25 million cars and ranked second in terms of the number of commercial cars it produced.
Technology and Innovation
The Chinese company was able to acquire its latest automation used on its current platform from a Swedish car-manufacturer Saab which is a very famous but struggling brand of car. The BAIC has the rights from Saab's three vehicle platforms which includes the mechanical design of two of their engine technologies -the Saab 9-3 and Saab 9-5 and another two from their transmission systems. It allows the Chinese car-maker to perform their own R & D works and design their very own BAIC car models.
In 2012, BAIC hires Ferrari designer Leonardo Fioravanti as a consultant and who in turn designed a new car showcasing new styling and new technology for the Chinese firm in an effort to come up with more original designs. They also hired Australian designer Peter Arcandipane from Mercedes-Benz in 2013. The following year, BAIC has ranked 248th among Fortunes' top 500 Global companies for BAIC branded cars sold internationally.
Expansion in Southern China
The Chinese company acquired Guangzhou Baolong Light Vehicle Manufacturing Co Ltd. in Guangdong province to increase its foothold in South China and it will also be used as an export base for BAIC's own brand cars.
BAIC's Joint Ventures
BAIC has partnered with some international automakers and suppliers which aims to widen its offerings of China-produced vehicles in the automotive market. One of its current joint ventures is the Beijing-Hyundai Motors Co. Ltd which manufactures and supplies automobiles. It was established in Shunyi District, Beijing, China in 2002. It markets vehicles under brand names such as Accent, Elantra, Mistra, Sonata, Verna, and Santa Fe.
BAIC also collaborated with German carmaker Daimler AG which popularly known as the Beijing Benz Automotive Co., Ltd. The company was based in Beijing, China and was founded in 2005. It offers C-Class and E-Class models of the Mercedes Benz in China.
The Chinese firm's latest partnership is with Fujian Benz Automotive Co., Ltd. which was previously known as Fujian Daimler Automotive Co. Ltd. as it operates as a subsidiary of Daimler Vans Hongkong Ltd. BAIC motors acquired 35 percent stakes at Fujian Benz in 2016. It markets the V-Class, New Vito, and Sprinter which is three series of Mercedes- Benz cars in China automobile market.
BAIC also offers a wide range of products that includes different kinds of vehicles such as agricultural machinery, light trucks, military vehicles, and construction machinery, and others. These types of vehicles are included in the commercial vehicle segment. There is also passenger vehicles segment which includes all its Crossovers, SUVs, and Sedans among others. The company also markets parts and accessories under the BAIC brand name.
BAIC Philippines & Sales
In the Philippines, BAIC formally entered the automobile market in 2014 at the 5th Philippine International Motor Show through the Universal Motors Corporation subsidiary Bayan Automotive Industries Corporation (BAIC). The company has shown great quality for their cars and offers the Philippine market five units ranging from compact sedans, executive saloon, compact MPV, and off-road utility vehicles. Its newest showroom has already been opened to public last July 2017 and is based in Don Chino Roces Avenue, Makati City. As the Philippines is currently a potential market for selling automobiles, the company has very high expectations that they will be able to garner high sales in the coming years.