A History That Is Anything But Smooth
Aston Martin didn't exactly have the smoothest of history. The brand, over the years, has changed its ownership numerous times, occasionally dealing with tough financial times.
Founded in 1914 by Lionel Martin and Robert Bamford, Aston Martin started its enduring history right at the advent of World War I. Its name was taken directly from Martin's last name while Aston was inspired by a stretch road in Herfordshire, England, a frequented racing road called the Aston Hillclimb.
After World War I, Aston Martin halted its production but continued with cars specifically engineered for the racetrack, with speed being its utmost focus over luxury. During that time however, competition cars weren't the best source of their finances. As it was, the company changed hands several times.
In 1947, tractor manufacturer David Brown bought the company. That's when the popular DB initials were birthed into its history, subsequently buying Aston Martin a ticket to global fame. The DB5, for instance, gained notoriety when it was features in the 1964 James Bond film "Goldfinger."
In 1970, Brown's departure from Aston Martin saw the company's sad return to its difficult times. Alas, the 1980s weren't exactly kind to the firm either. Only during the latter part of that decade when the company returned to its usual high profile business. In 1987, the firm was noted to have been bought up by Ford Motors, with 75% of share. In 1994, the company's remaining 25% was finally purchased by the same automaker.
Another key milestone in Aston Martin's history befell in March 2007, when the Ford Motors sold the company to a small group of Aston Martin aficionados. Until then, the company has been sourcing most of its popularity relative to its commercial appeal from these hardcore loyalists.
Currently, Aston Martin's headquarters and main production site are situated in Gaydon, Warwickshire, England, right alongside one of Jaguar Land Rover's development centers, which is also located on the site of a former RAF V Bomber base.
Aston Martin has also recently announced its plans to turn itself into a global luxury brand, branching out into projects such as speed boats, bicycles, and even clothing and real estate development.
Its upcoming models include Aston Martin Valkyrie, Aston Martin DBX, and Aston Martin Valhalla.
Aston Martin In Manila
The British luxury sports car maker Aston Martin officially opened its dealership in Manila in 2015. It marked the brand's ongoing expansion in the hotly-contested Asia Pacific region. The opening was backed by Mr. Marc Tagle and Mr. Wellington Soong who established DBPhils Motorsports Incorporated which handles the distribution and import process of Aston Martin's local arm in the Philippines.
As per its new dealership in Manila, Aston Martin Asia Pacific Regional Director Patrik Nilsson shared, "The economic growth in Asia Pacific represents a huge potential for the brand." Nilsson added that he was quite pleased to have found just about the right partners in Manila who share their passion for the company.
Aston Martin's bespoke showroom in Manila is located at the Ground Floor of Fifth Avenue building, 5th Avenue corner 32nd Street, Bonifacio Global City, in Taguig. Currently, the local branch of the company offers door-to-door pickup and delivery services for maintenance and repairs of its consumers' vehicles.
Aston Martin's Model Range in the Philippines
Aston Martin Manila currently offers the following Aston Martin entries:
Boasting of a world-renowned design, agile performance, and a focused craftsmanship, the Vantage banks on a high-powered,4.0-litre twin-turbocharged V8 which produces that familiar roar only the Aston Martin aficionados could appreciate.
Vantage is also noted for its strongly-bonded aluminium chassis which makes its overall performance sharp and flexible.
Finally, the Vantage comes with a new Aston Martin Accessories Collection which is exclusively engineered for Vantage owners.
The DB trademark continues with more brazen albeit modern amenities that should delight the young and the enthusiasts alike in the DB11. The vehicle's design features are all a homage to its predecessors, from its nose to tail, down to its muscle and sinew building volume and shaping surface details – all of which culminate to a classic experience.
The DB11 banks on the inner strength and Herculean performance of V8 and V12 but a completely reworked chassis, suspension, steering, and even electronics.
3. Rapide S
Luxury is pushed to its boundaries with the Rapide S. With an exclusive list of the finest offerings in the automotive industry, alongside the familiar sophistication of Aston Martin, this variant revolutionized the idea and experience of a four door sports car.
While its shape might scream sports car, the Rapide S is also commended for its audacity in rendering what a modern functioning car is. From its quarter of swan-wing doors to door apertures for optimal ingress and egress, right down to its multi-adjustable seats – a provision of total support and comfort is provided to its consumers.
4. DBS Superleggera
When it comes to flexibility, the DBS Superleggera just simply doesn't disappoint. Right from the elegance it exudes, plus its speed and performance – compromising is never a thing. And when you add comfort to them, you get to experience a distinctive appeal only this entrant can deftly deliver.
The DBS Superleggera currently stands as the pinnacle of the Aston Martin production range. May it be coming from its beautiful exterior to its unrivalled strength, a fine blend of all the Aston Martin entries in Manila is experienced with ease and confidence.
Ultimately, the DBS Superleggera's exceptional performance is propelled by its 5.2 V12 engine twin-turbo engine which is both colossal and aggressive at the same time. Meanwhile, the DBS as 900Nm of torque in it, which is more than any Aston Martin road car in its decades-spanning history.