Following the outstanding performance of the Ford Ranger in the Philippine market in 2020, amidst the pandemic-related crises, Ford Philippines is all set to reinvigorate its much-adored pickup truck. Already revealed in Thailand in November last year, the highly-reliable, highly-popular Ford workhorse has finally arrived in the country and is now available in all Ford dealerships nationwide. In a virtual launch that also highlighted the introduction of Ford PH's "Live the Ranger Life" philosophy, the Ford Ranger XLS, XLT, and Wildtrak 4x2 and 4x4 variants come with slight design tweaks and new design elements.
The refreshed Ford Ranger lineup is expected to further boost the pickup truck's already very good standing and sales traction in the local market. It will also reinforce Ford's competitive edge in the pickup truck segment. "Our new Ford Ranger lineup will allow us to continue building on our leadership in the pickup segment in the country. The new Ranger is set to deliver on its promise of functionality and capability while enabling the diverse needs and lifestyles of our customers," Ford Philippines President and Managing Director PK Umashankar said in a statement.
The new Ford Ranger Wildtrak models received the most design changes, the most prominent of which is the all-new, unique trapezoidal shape grille on the front fascia. This Saber-accented grille blends nicely with the new gloss black wheels and the similarly gloss black trimmings on the fender grille, the air intakes, the lower front bumper, the rear bumper, the fog lamp housing, the side-view mirrors, roof rail, tailgate handle and the sports bar with Saber insert. The new decals that say "Wildtrak" on the side and on the tailgate also perfectly complement the pickup truck's new, dazzling appearance.
The 4x4 configuration of the Ford Ranger Wildtrak gets an exclusive power roller shutter, a Ford original equipment load compartment accessory, as an optional feature. This automatic feature comes with three buttons on the dashboard, which control the remote key, the pick-up bed and the tailgate lock. It comes as an added feature for improved security and functionality.
The Ford Ranger XLT variant also gets a new front grille with chrome accents. Gloss black accents are also seen on the front grille, fog lamp bezel, external side-view mirrors and door handles. The Ford Ranger XLS trims likewise get a new front grille, minus the gloss back trimmings on the body parts.
With the unveiling of the new Ranger lineup also came the launching of the "Live the Ranger Life" philosophy. This serves to aid Ford PH's campaign strategy for the Ford Ranger and aims to underscore the competence and outstanding qualities of the ever-dependable workhorse. The philosophy lives by five guiding principles that center on determination, resiliency, helping others, sharing with family and friends and having fun.
According to Mr. Umashankar: "Live the Ranger Life will allow us to connect with our customers in a deeper and more emotional way by showcasing how the Ranger enables their passions and goals. Understanding our customers allows us to deliver the right vehicles that truly meet their needs today and in the future. Beyond their functionality and versatility, pickup trucks have become symbols of success for our customers, and the new Ranger's refreshed look and design will allow them to fully express their identity and individuality."
The latest variants and price list for the new Ford Ranger are:
- Ranger 2.0L Bi-Turbo Raptor 4x4 AT – PHP 1,998,000
- Ranger 2.0L Bi-Turbo Wildtrak 4x4 AT – PHP 1,728,000
- Ranger 2.0L Wildtrak 4x2 AT – PHP 1,455,000
- Ranger 2.2L FX4 4x4 AT – PHP 1,416,000
- Ranger 2.0L Wildtrak 4x2 MT – PHP 1,390,000
- Ranger 2.2L FX4 4x4 MT – PHP 1,356,000
- Ranger 2.2L FX4 4x2 AT – PHP 1,316,000
- Ranger 2.2L FX4 4x2 MT – PHP 1,256,000
- Ranger 2.2L XLT 4x2 AT – PHP 1,236,000
- Ranger 2.2L XLS 4x4 MT – PHP 1,181,000
- Ranger 2.2L XLT 4x2 MT – PHP 1,176,000
- Ranger 2.2L XLS 4x2 AT – PHP 1,092,000
- Ranger 2.2L XLS 4x2 MT – PHP 1,062,000
For more details on the latest Ford Ranger, visit the official website of Ford website for more information.