The iPhone 8 may very well go down as the worst-selling iPhone in history. Traditionally, new iPhones sell out like pancakes as flocks of fans line up from dawn just to get the iconic new iPhone on day one. Unfortunately for Apple, we're not seeing the same kind of enthusiasm for the iPhone 8. The latest news points to the iPhone 7 models which are actually outselling the iPhone 8 line.
US wireless carrier AT&T has noted that its Q3 postpaid handset upgrades were on the order of 900,000 units fewer from the same time a year ago. While Apple hasn't released any official sales numbers for the iPhone 8, many retailers are showing the availability of the phone on launch, which is unusual for Apple. Normally, the supplies all sell out.
KeyBanc Capital Markets analyst John Vinh attributes the lack of interest in the iPhone 8 to people waiting on the upcoming iPhone X in November. Customers are actually waiting and intending to get the iPhone X instead, or at least are waiting to see how the two phones compare to each other before committing to a decision on either. Some people are also opting for the less expensive iPhone 7, as the new iPhone 8 doesn't have significant upgrades over its predecessor.
"Many respondents indicated that a meaningful portion of customers are buying iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements in the new phone," says Vinh in a client note.
And pricing is indeed a concern. The iPhone 8 is USD 699 (around PHP 35,930), which is significantly more expensive than the USD 549 (around PHP 28,219) price tag of the iPhone 7. A lot of people likely feel that the minor upgrades of the iPhone 8 aren't worth the price difference from the older model. The iPhone X, on the other hand, will be retailing for USD 999 (about PHP 51,350), which is more expensive than some of the entry-level MacBooks. People might be playing the wait-and-see game to see if the iPhone X is worth the cash over the iPhone 8.
The iPhone X will be available for pre-order on October 27 globally, and shipments will be out by November 3. It will not be long before we find out whether the Apple's flagship phone will do better than the iPhone 8.