Jul 31, 2017

Apple pulls the plug on the iPod nano and iPod shuffle

After more than a decade, Apple has finally discontinued the iPod nano and the iPod shuffle, leaving on the iPod touch as the final bearer of the once ubiquitous iPod name.

It's time to say goodbye to the iPod nano and the iPod shuffle. Once the most prolific device in Apple's portfolio, the iPod nano hasn't seen a refresh in the past five years, with the last model being the not-so-popular 7G model. The iPod shuffle similarly hasn't been updated for the past seven. And now, Apple has officially discontinued these two devices, and the only device left in Apple's portfolio bearing the iPod name is the iPod touch.

iPod nano

"Today, we are simplifying our iPod lineup with two models of iPod touch now with double the capacity starting at just $199 and we are discontinuing the iPod shuffle and iPod nano," Apple said last July 27, 2017.

iPod shuffle

The iPod nano was once the most profitable model in Apple's lineup of products, with the original iPod nano selling 1 million units in just 17 days, pushing Apple's margins into a record billion-dollar profit back in 2005. Today, the clear push towards iOS and the App Store ecosystem have left this venerable product forlorn and unwanted. The iPod shuffle and iPod nano, still not capable of operating on iOS and Apple's app ecosystem, have been ignored in favor of the iPod touch and the iPhone, which offer a much more extensive experience.

Apple has been shifting towards their Apple Music app, which runs on the iPod touch and the iPhone. The older nano and shuffle, however, are unable to run this, even though you can still purchase music from iTunes to play on them. This perhaps was the beginning of the end for the nano and the shuffle, but all things considered, the nano is a product that ran for twelve years, from 2005 until today. It's been a good run, much better than the ill-fated iPod mini which the nano replaced. The iPod shuffle has been around for the same amount of time, and also served its purpose well in Apple's stable.

Today, you can still get an iPod touch for those who want to have an iPod. It comes in 32GB or 128GB of internal storage, going for USD 199 and USD 299 respectively, about PHP 10,150 and PHP 15,250. You can still choose the color that best matches your style: Silver, Gold, Pink, Space Gray, Blue and Red.

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