Blaze Motorcycle Price List in the Philippines July 2018
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About Blaze Motorcycle
Blaze is a Filipino-owned brand of Motorcycles manufactured by Blaze Motortech Corp. The company is owned by Wilbert Lim with a production facility based in Meycauayan, Bulacan. They are engaged in manufacturing made-in-China motorcycles and capable of producing almost 11 thousand motorcycles yearly. All their line of motorcycles is assembled here in the Philippines but most of the parts came from Chongqing Koayeng Motorcycle Industry which is their Chinese parts supplier.
About the Company
Blaze doesn't have much long standing concerning their past historical background in the motorcycle business. The company that arises in the Philippines mainly focus on manufacturing motorcycles for the lower to middle income consumers in the country. They also manufactured locally made motorcycle parts such as batteries, tenders, nuts and bolts, tires, mirrors, and seat upholstery and tool kits. The motorcycles originated in Bulacan and now they have their main office which in Pasig City and also have dealership networks within Manila.
Reason for Popularity
Because of the low-fuel consumptions of the motorcycles and the rising fare in buses, jeepneys and other public transportations, many Filipinos now prefers to own motorcycles rather than commuting. The Blaze motorcycles are basically a local brand in the country and many Filipino makes use of their motorcycles since the company boasts a competitively low price compared to its rivals like the Kawasaki, Honda, Yamaha, and others.
Blaze has proven itself to be a reliable replacement to some of the prevailing motorcycle brands available in the Philippines. Because they are affordable and locally made, most of their products are generally accepted by Filipinos. Some of their best sellers are:
- Blaze Hubs – a model that is similar to Yamaha Fino which includes its vintage look with headlights and mirrors that are round shaped. It is equipped with a 110 cc engine with Continuously Variable Transmission (CVT) and weighs at 100-kilogram. They are selling it at 52,500 pesos.
- Blaze Maple – an Italian looking scooter which has an appealing feature such as turn signal repeaters, big under seat storage, and nostalgic headlights. The motorcycle is equipped with a 125 cc CVT engine and has a torque engine. It has a price tag of 52,500 pesos.
- Blaze Brute - a model with a sporty design and comes equipped with a powerful 150cc single-cylinder engine. The unit sports alloy wheels, disc brakes, and dual projector headlamps and is priced at 48thousand pesos.
- Blaze Buzz – Equipped with a 110 cc, air-cooled SOHC gasoline engine with automatic clutch. The motorcycle can reach a top speed of 90 kilometers per hour at a maximum throttle. It has a 4.8kW horsepower and 7.5 Nm of torque.
There's a difficulty in marketing strategy for motorcycles in the Philippines because of the availability of same product being offered by rival companies mostly Japanese brands. That's why there's a need for an effective strategy that will attract many Filipinos in order to increase the possibility of getting high sales. Blaze offers a typical marketing strategy of selling their products at an affordable price in order to outweigh its rivals.