While not the largest segment in the industry, there's a burgeoning market for gaming smartphones which don't just have the typical specifications of a flagship smartphone. Xiaomi has followed the lead of Razer and doubled down on the gaming smartphone market, incorporating a new subsidiary gaming phone company called BLACK SHARK. BLACK SHARK will be launching its first smartphone later this month.
BLACK SHARK Technology has several teaser media out to herald its arrival, including an official invitation poster with the launch details set to April 13, 2018, at 3 pm CST in China. The phone is not expected to have the Mi branding, even if it's backed by Xiaomi. Xiaomi's Sun Changxu, who works at Xiaomi's industry investment division, is a senior advisor to BLACK SHARK. Xiaomi has a 21.94% stake in BLACK SHARK, giving Xiaomi a clear hand in guiding the new company.
BLACK SHARK was actually established back in August 2017, but it's only garnered attention recently as it started microblogging about its gaming handset business. Its upcoming maiden offering is expected to launch on April 13 and will have a Qualcomm Snapdragon 845 processor powering it, along with 8GB of RAM and at least 64GB of internal storage. It'll also have a full HD+ display with 2160 x 1080 resolution and Android 8.0 Oreo with MIUI OS on top. The phone has scored 270,680 points on AnTuTu so far, putting it in the upper echelon of phones running the Snapdragon 845.
The phone itself will apparently be more akin to a handheld gaming console like the Sony PlayStation Vita rather than a smartphone per se, but there is little reliable information on this at the moment. Whether it will be a smartphone or a handheld gaming device complete with analog sticks and a directional pad remains to be seen, but the launch is near and we'll have all the information by then.
- Images from weibo.com