Xiaomi Builds a New Camera Division Aiming to Improve Mobile Photography
An internal email sent by Xiaomi CEO Lei Jun appeared, revealing that the tech firm is planning to create an in-house camera division which would focus on improving the camera performance of their next-gen Mi and Redmi devices.
Nowadays, people use smartphones mostly for taking photos which is why they usually prefer devices having high-resolution cameras and a lot of image enhancing features. The Chinese tech firm Xiaomi has gained popularity due to its bang-for-the-buck handsets, but when it comes to mobile photography, its products don't have the best reputation. Apparently, Xiaomi's recent efforts have shown significant improvements on camera performance of devices such as the Xiaomi Mi MIX 2S and the Mi Note 3 which rank well in the DxOMark database. Now, the company seems to be planning to do more in that area, if the new leak is to be believed.
Xiaomi CEO Lei Jun sent an internal email which was leaked online revealing that the tech firm is planning to create an in-house camera division. As per the executive's statement in the leaked email, the decision came out after they realized that photography had become one of the key factors for many users. The new camera division will ensure that the next-gen Xiaomi Mi and Redmi smartphones should get stellar imaging capabilities which will enable them to be on par with the top phone makers in the world and successfully attract consumer interest amongst other brands.
Even though the formation of this camera division seems likely too late for the upcoming Xiaomi Mi 7 which is bound to launch later this month, it will still arrive with advanced cameras including 16MP dual-rear snappers with f/1.7 aperture and 4-axis OIS and a 13MP selfie shooter that supports 3D facial recognition. Expect to see a huge improvement in optics of the tech manufacturer's handsets set to unveil in late 2018 or early 2019.
- Images from mi.com