May 2, 2018

OPPO to Launch Realme 1 Smartphone on May 15 under Online-exclusive Realme Sub-brand

In its bid to expand its foothold in India, the Chinese manufacturer OPPO has announced an online-only sub-brand dubbed as Realme. The first smartphone under the Realme branding will be called the Realme 1, which will see the light on May 15 in India. Details about the handset are, however, scarce at this moment.

Since the start of operations in India, unlike Xiaomi, OPPO focused on offline sales. Known primarily as an online brand, Xiaomi has stolen a march over other smartphone vendors in India. OPPO has now decided to explore the online channel as well. For this purpose, the Chinese manufacturer has announced an online-exclusive sub-brand named as "Realme." The very first OPPO smartphone to be sold under the Realme banner would be the Realme 1 which will launch on May 15 exclusively on Amazon India. In fact, all the Realme offerings will be exclusive to Amazon.

So far, there is nothing known about the upcoming Realme 1 but a landing page on Amazon.in lists images of the Realme 1 featuring a unique Black Diamond design and a single-rear camera.

The design elements of the device remind us of the recently launched OPPO A3 in China. It is not confirmed whether the OPPO A3 will be rebranded as the Realme 1 in India, but in case the Realme 1 turns out to be the OPPO A3 then it will feature a notched display with a 19:9 aspect ratio, a bezel-less design and 128-point facial recognition technology. There is also a possibility of the Realme 1 being a scaled-down version of the OPPO A3 with the same design language. The mystery in this regard will, however, be unraveled on May 15 when the smartphone makes its debut.

The Realme brand is created with an aim to attract the youth with a wide variety of the smartphones under sub-INR20,000 (approx. PHP15,500) price bracket. More high-end Realme phones are also in the pipeline, but those may come out at a later stage after the Realme devices manage to catch the fancy of consumers.

It is pertinent to mention here that HUAWEI with its Honor and Moto-owner Lenovo have not been able to meet with the success that both the companies had anticipated. Whether OPPO's dual-branding strategy will succeed in its endeavor remains to be seen. But with the Realme brand name seemingly imitating the Redmi branding, it leaves us with no doubt that the first offering, the Realme 1, will be pitted against the Xiaomi Redmi series of phones. Let's wait to see what the smartphone will actually entail in terms of specs and features. May 15 is not far away after all.