May 17, 2018

OPPO Launches the Realme 1 in India, Prices Start at INR8,990

The OPPO Realme 1 which comes with decent specs and an affordable price has finally landed in India. The new smartphone features a MediaTek Helio P60 chip, 6-inch LCD screen, and Android 8.1 Oreo. Its first sale will be exclusive to Amazon India on May 25.

OPPO recently created a new sub-brand which would take on the battle against Xiaomi's Redmi series, dubbed as the OPPO Realme. Just like the Redmi phone lineup, the Realme series aims to offer modest specs for a very affordable price which is perfect for emerging markets such as India wherein its first-gen handset named Realme 1 will be sold. The new Realme 1 is targeted at the millennials who usually prefer a great design, exceptional cameras, and budget-friendly price tag in choosing a smartphone. Madhav Seth, Chief Executive Officer at Realme India, said in a statement, "Realme 1 is focused on young online consumers and is primed to be a market disruptor with a stylish design."

Regarding the specs, the OPPO Realme 1 arrives with a 6-inch LCD screen with a resolution of 2160 x 1080pixels and a tall 18:9 aspect ratio. It comes powered by a MediaTek Helio P60 SoC paired with either 3GB or 6GB of RAM. Going to the optics, the phone features a 13-megapixel rear camera while an 8-megapixel selfie shooter sits on the front fascia. As for the platform, it runs on the Android 8.1 Oreo-based ColorOS 5.0 platform out-of-the-box. The handset will get its juice from a 3410mAh battery pack. Overall, the Realme 1 relies much on AI, starting off with the AI chipset and battery management up to the AI camera capabilities.

The OPPO Realme 1 will be available in two color options: Solar Red and Diamond Black. The 3GB RAM + 32GB storage model will cost INR8,990 (around PHP7,000) whereas the higher-end version with 6GB RAM and 128GB built-in memory will be priced at INR13,990 (around PHP11,000). The first sale will happen through Amazon India on May 25. The third variant with 4GB RAM and 64GB storage can be purchased in Moonlight Silver and Diamond Black hues beginning in June for a price tag of INR10,990 (around PHP8,000).