Latest reviews in the Mobile Phones
[Good] Big screen 6inches. Good Battery life. Fast cpu. Good sound quality. Awesome camera effects. Light weight and thin. Price is affordable. Multitask capable. Sd card support up to 64gb. User ...Read more
- Rating : 4.0
- Review by thanoyz09
- Date : Jan 21, 2015
Started as an electronics shop in Tokyo by Masaru Ibuka in 1946, Sony worked with 8 employees and a $530 capital. A year later and together with colleague Akio Morita, Tokyo Tsushin Kogyo was founded and built Japan’s first tape recorder, the Type G.
At the start of the 1950s, Ibuka manages to convince Bell Labs to license its transistor technology, giving birth to the first commercially successful transistor radios. The company changed its name to Sony in 1858 and easily infiltrated the US market, selling 5 million portable transistor radios by 1968.
In 1960, the company founder Sony Corporation of America. The decision to do so was unheard of but opened up the Japanese to plenty of export opportunities. This reputation as a powerful exporter was given further boost by the fact that Sony products were known for its excellent quality. The company was able to sell their merchandise at above market prices and resisted the lure of low prices. In 1979, it introduced the Walkman brand, which is the world‘s first portable music player that uses the compact cassette format.
The company continued diversifying its portfolio and developed innovative products such as Compact Disc and PlayStation. Eventually, it purchased CBS Records (1988) and Columbia Pictures (1989), which helped expand the company’s media presence.
Although a lot of analyst predicted the company’s downfall especially during the 1980s global recession, Sony managed to overcome all obstacles by pursuing convergence. The 2000s were filled with ups and downs for the company but it focused on increasing cooperation between its business units. In 2009, it launched its "make believe" campaign and tried to focus on 3 major areas: imaging, gaming and mobile technology.
Popularity in the Philippines
Sony has always had a strong presence in the country and it is not surprising that it remains a brand favourite among Filipinos. The company has always been consistent in the quality of products and although the prices are not as low as the other smaller brands, a lot of Filipinos still choose Sony and consider their products a long term investment especially since they are guaranteed to be durable.
The company currently offers many products and the following are the most popular in the Philippine market:
Television – boasts of stunning quality image. The collection is under the Sony Bravia series which features the best sounds, interconnectivity with mobile devices, stylish quartz design, comes with built in apps and comes with useful accessories. Choose from LED TV, LCD TV and Projection TV.
Home Video – customers are treated to the best home cinematic experience with the DVD/HDD, Blu Ray Disc, USB Media players that showcase vivid pictures, multiformat and distortion free.
Home Theatre System – bring your viewing experience to a whole new level with Sony’s range of home theatre systems that include Blu Ray Home theatre systems, DVD home theatre systems and Home Theatre component systems.
Compact digital cameras – Filipinos love capturing special moments and they have found a reliable tool to use in Sony digital cameras. The Cyber-shot series has always been popular ever since its introduction in the market.
Mobile phones and tablets – true to its promise, Sony did not disappoint with its line of mobile phones and tablets. The Xperia tablet series delivers the perfect combination of content, hardware and network ensuring that the devices are user friendly and offer superior experience. The Xperia smartphones which run on Android or Symbian operating systems are packed with the leading mobile technologies and are more reasonably priced.
In 1987, Ericsson, which is a Swedish telecom equipment company and Sony entered a joint venture under the name Sony Ericsson. The venture was a success as it gave birth to a great collection of mobile phones including Cybershot (C Series), Fun Phones (F Series), Generation Web Phones (G Series), Camera Phones (K Series), Messaging Phones (M Series), PDA Series (P Series), Radio Phones (R Series), Swivel Phones (S Series), Tela Phones (T Series), Vodafone phones (V Series, Walkman Phones (W Series), Xperia Phones (X Series) and Clamshell Phones (Z Series).
By 2012, Sony completed its acquisition of the Ericsson shares and focused on only one of its series, the Xperia range for its mobile phone line.
Sony products can be purchased readily considering that they are carried by major appliance stores all over the country. For a complete list, you can use the store locater at the company website http://www.sony.com.ph/section/shop.
Sony is set to launch its PS4 gaming console on January 14, 2014 at the Glorietta Activity Center in Makati City. For more news and other announcements, you can follow Sony Philippines Facebook and Twitter accounts.
SONY Products Categories in Philippines
Manufactured by a prestigious brand name, Sony Xperia is a line of smartphones and tablets first introduced in 2008. The collection’s name is derived from "experience" which is clearly what the company hopes its users to have when using one of their units. In fact, the first Xperia X1 model came with the tagline, "I Xperia the best."
Popularity in the Philippines
Although Filipinos tend to be swayed by what is popular, the great features of the Sony Xperia line easily convinced them that they are worth looking into. The price tags are considered reasonable considering such features but they are nonetheless at the pricey range. In any case, the Xperia series is among the most saleable brands in the market, joining the ranks of Samsung and Apple. If Sony continues to introduce more improvements, it would not be surprising if a lot of Filipino owners would soon be buying one of the units. To date, Sony manages the competition easily by introducing different-priced units to meet any budget considerations. And because it is from Sony, one of the oldest and trusted brands in the country, you can expect the Filipinos to be huge fans.
What you will notice about the Sony Xperia handset line is that it is as modern as you can get. The sleek design, crystal clear display and the amazing responsiveness make it one of the most coveted phones in the market.
To give you a clear view of what this phone brand has to offer, here are some of its best features. For starters, Sony used all its knowledge and technology to ensure that the Xperia phones boast of the best cameras. Its Xperia Z1 Compact model actually boasts of a 20.7MP camera and come with large image sensor, natural colour reproduction and the company’s award-winning G-Lens which allow for high quality and brighter images.
In terms of operating system, the collection started with Windows Mobile but soon shifted to the more popular Android OS. Meanwhile, the company opted for Qualcomm’s Snapdragon processors. As a smartphone, you cannot find any other phone which is as smart as those from the Xperia collection. The devices are loaded with intuitive applications which make communicating, sharing and capturing a truly amazing experience.
It cannot be denied that the phones and tablets under the Sony Xperia collection are gorgeous. They also come with bright displays and snappy performance. Of course, the cameras are just fantastic even its entry level Xperia E comes with 3.2MP camera with 4x digital zoom, touch capture, geotagging and self-timer. Some would argue that the prices is on the tad expensive but you can always count on Sony to be reliable and buying one of its mobile phone is a smart investment.
The decision to shift to Android operating system is also another plus, considering its reliability and not to mention the the huge Google Play Store market. The recent Xperia handsets also come with water-proof capabilities, which is certainly an advantage for local users who are literally living on islands.
Some would find the prices of the Xperia phones to be too much for the average Filipinos especially with the availability of low budget phones. But then again, you should not expect Sony to be competitive in terms of prices but on features and if their latest phone is a testament of this, the units are worth every penny. Price ranges from P6990 to P34000.
The Xperia Z1 model, which was launched last September 2013 will no longer be the collection’s flagship handset if you would believe reports that the company is set to introduce a new model during the Mobile World Congress 2014 in February 2014. Codenamed “Sirius”, the said unit will supposedly feature 5.2inch display, 2560x1440pixel, 20.7MP camera and 3700mAh battery as well as powered by Mobile Bravia Engine 3. For those who are collecting the Xperia line, you better start saving up as it is estimated to be priced at around 449 British pounds.
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