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<exterior> I fell in love with it at first sight for its atmosphere and beautiful paint which cannot be seen with domestic cars. The tall car height was important to me too as I live in snowy area. < ...Read more
- Rating : 4.8
- Review by Japanese user
- Date : Jan 17, 2016
I'm driving current model Golf VII Variant Highline. I was driving Touran Highline (170ps version) before that. I went to a preview of the exhibition before its debut and did a test drive the other ...Read more
- Rating : 4.4
- Review by Japanese user
- Date : Jan 12, 2016
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About Volkswagen Cars
Volkswagen – The Car of the People, now in Philippines
Volkswagen is a leading German automobile manufacturing company with Volkswagen Group being its official parent organization. It was founded on 28th May 1937 and has its headquarters in Wolfsburg, Lower Saxony in Germany. It is one of the bestselling car brands in the whole world and has a total of 3 cars out of 10 in a list compiled by popular website "24/7 Wall Street" on the bestselling cars of all times. These include much-acclaimed Volkswagen Beetle, Golf and Passat. According to a survey conducted in 2011, it is also a leading investor in automobile engineering, research and development. Volkswagen's current slogan "Das Auto" translates to "The Car" that symbolizes "The Car of the People".
Volkswagen was founded by the Deutsche Arbeitsfront (German Labor Front) in 1937 as an initiative to bring fruits of the modern automobile industry to the common people of Germany. This was done in an effort to expand the young auto market as possessing cars was a luxury then in the country enjoyed only by a select few.
Notable independent car models developed as an implementation of the "People's Car" project include – Hanomag 1.3L, Steyr 55, Mercedes 170H, AutoBahn, etc. Notable race car designed Ferdinand Porsche designed a car named "Volksauto" in 1931 for the common German family which was characterized by a classic "beetle" shape, rounded front hood for better streamlining & aerodynamics, air cooled engine with rear placement, torsional bar suspension, etc. Volkswagen Beetle's body was designed by Auto Union Chief Designer - Erwin Komenda. On 16th September 1938, under Nazi Premier Adolf Hitler's supervision the company was renamed to Volkswagenwerk GmbH.
World War II & British Influence
Volkswagen's primary manufacturing unit in Wolfsburg (KdF Stadt) was bombed by American fighter planes and eventually taken over by the British in April 1945. Major Ivan Hirst, a British Army Officer was given control of the factory and utilized it for further production of cars that would otherwise had to be destroyed as per the Potsdam Agreement. Volkswagen Beetle was first imported to Britain in 1945 with one such model in possession of the house of Colborne Garages – the first official importer of Volkswagen in United Kingdom.
Volkswagen operates in Philippines through an integrated network of dealerships owned by Ayala Automotive Holdings, the automobile division of Ayala Group. The partnership was declared official and consolidated on 24th October 2012. It aims to expand Volkswagen's customer base in Philippines with an impressive & diverse range of automotive products. On 27th May 2013, Ayala Automotive Holdings announced that its subsidiary division Automobile Central Enterprises Inc (ACEI) will continue in its place as the official importer & distributor of Volkswagen cars in Philippines. This step aims to propel Ayala Group as one of the leading luxury car distributors in the local market of Philippines.
Ownership & Management
Volkswagen is currently managed by Chairman of Management Board Martin Winterkorn and Chairman of Supervisory Board Ferdinand Piech. Volkswagen Philippines distributor Ayala Automobile Holdings is currently managed by President & Chief Executive Officer John Philip Orbeta while its parent organization Ayala Corporation is managed by Company President & Chief Executive Officer Fernando Zobel de Ayala. 9th December 2009 marked the consolidation of a merger between Suzuki and Volkswagen AG to symbolize a long term partnership with the company. It has also bought about 19.9% of the shares in Suzuki.
Volkswagen offers a huge variety of premium luxury vehicles for its customers to choose from. These car models include Sedan, Compact, Multi-Purpose Vehicles and Sports Utility Vehicles, etc. Notable premium luxury car models offered by Volkswagen Philippines dealer Automobile Central Enterprises Inc include Beetle, Tiguan, Jetta, Touareg, Polo Notch and Touran. Other cars models currently in production include Up!, Fox, Polo, Golf, Golf Plus, Passat, CC, Scirocco, Eos, Sharan and Phaeton, etc. Volkswagen's GTI & R model lineup consists of impressive, high-end cars such as Polo GTI, Golf GTI Golf R and Scirocco R.
Environment Friendly Cars
Volkswagen has gained much-acclaimed recognition from Environment Protection Authorities for Automotive Development all over the world. It is the first automobile manufacturing company to fully implement environmental goals such as resource conservation, reduction of green house gas emission, climate protection, reduction of fuel consumption, use of alternative fuels and prevention of hazardous materials etc., by 1996.
Volkswagen has tasted huge success in the arena of motorsports with the help many world famous formula one drivers such as Jochen Mass, Jochen Rindt, Keke Rosberg, Niki Lauda, Nelson Piquet and many more. Important achievements include 2011 & 2013 World Rally Championship, three consecutive victories in Dakar Rally from 2009 -2011 and 2002 Finnish Rally Championship, etc. Notable race car models include Porsche Type 64, twin engine Beetle, Bora, Constellation, etc. Volkswagen has future plans to enter the Formula One Racing Championships with its much-awaited debut in 2018.