Subaru Cars Price List in the Philippines April 2017
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Latest News about Subaru Cars
Subaru automobile maker Fuji Heavy Industries announced earlier this week that the company will change its name to "Subaru Corporation" from April 2017. Read more
Latest Reviews for Subaru Cars
<exterior> I don't have complaints. There are some opinions that its rear is average, but it has no problems. Its sedate look even gives me sense of security. <interior> It is roomy, and I can sit ...Read more
- Rating : 4.8
- Review by Japanese user
- Date : Jan 22, 2016
Latest Topics for Subaru Cars
Maxspeedingrods as a manufacture, We are renowned for our high performance racing parts which have been top of the line for a decade. Now we want to benifit our customers with more competitive price. We choose some popular Adjustable Coilovers like BMW ... Read more
- Last updated : Oct 29, 2015
- Posted by icey4
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About Subaru Cars
Subaru – Japanese finesse for Filipino Families
Subaru is the automobile manufacturing division of the Japanese multinational conglomerate in transportation – Fuji Heavy Industries (abbreviated to FHI). It was founded in 1954 and has its headquarters in Shinjuku district located in Tokyo, Japan. According to a survey conducted in 2012, it was the 22nd largest automobile manufacturing company in the world in terms of production.
It is best-known for its standard all wheel driving platform (exception being BRZ that has a rear wheel drive) which has been in use since 1972 along with its employment of boxer engines. These configurations were readily accepted in the international market after 1996 and are used mostly in small to midsized cars. Subaru also has turbocharged lineup for its passenger vehicles including Impreza WRX.
Subaru was founded in 1954 by pioneers Kenji Kita and Chikuhei Nakajima as an automobile division of Fuji Heavy Industries. FHI was established in 1915 as The Aircraft Research Laboratory by Chikuhei Nakajima and became a major producer of Japanese aircrafts during World War II under the name Nakajima Aircraft Company Ltd. It was reorganized into the Fuji Sangyo Co after the Second World War ended which was again split into 12 smaller corporations between 1953 and 155 following Japan's Anti Zaibatsu Law & 1950 Corporate Credit Rearrangement Act. During this time, the Chief Executive Officer of FHI – Kenji Kita – proposed an automobile faction and started developing a car code named P 1. The first model prototype was named Subaru 1500 and was released in 1954.
Subaru is currently managed by company President & Chief Executive Officer Yasuyuki Yoshinaga and Chairman of Board Takeshi Tachimori. General Motors – the world's biggest automobile brand – had bought 20.1% of its shares that Nissan had acquired during a government mediated automobile industry merger in 1968. Later, on 5th Oct 2005, General Motors sold 8.7% of its shares to Toyota Motor Corporation and ended its partnership with FHI by divesting the rest 11.4% shares to the open market. As of now, Toyota Motor Corporation holds a 16.5% stake in Fuji Heavy Industries and plans to hire about 1000 workers & utilize Subaru's manufacturing unit in Lafayette, Indiana.
Subaru Philippines was established first in 1996 under the dealership of Columbian Motor Philippines but was disbanded in 2000. Later Motor Image Philipinas Inc established a Subaru dealership in Philippines in 2006. Motor Image Philipinas Inc is a subsidiary division of Motor Image Group that provides exclusive and premium quality Subaru products & accessories to customers in Philippines. Motor Image Group was established in 1986 has its headquarters in Singapore. It is a subsidiary division of Hong Kong based Tan Chong International Limited which is also a partner of Fuji Heavy Industries that facilitates local assembly units of Subaru vehicles for production, marketing & distribution in Malaysia and other ASEAN countries. Motor Image Philipinas Inc's 3S Center was formally inaugurated in July 2006 and is managed by General Manager Michael Ramon B Luyun.
Subaru offers a variety of high end & premium car models for customers to choose from. Exclusive models offered by Motor image Philipinas Inc include Impreza, Legacy, Outback, Subaru BRZ, WRX STI, WRX, Tribeca, Subaru XV and Forester.
Subaru cars have tasted success in motorsports rallies all over the globe. It has also collaborated with many world famous drivers including Per Eklund, Shekhar Mehta, Ari Vatanen, Colin McRae, Petter Solberg, Richard Burns, etc. The Subaru Rally Team Japan had participated in the World Rally Championships held from 1980 – 1989 under the active leadership of Subaru Tecnica International founder Noriyuki Koseki. Major achievements include 2001 & 2003 Driver titles and three consecutive manufacturer's title from 1995 – 1997. Its cars are made and run by one of the best British motorsports teams – Prodrive.
Subaru also participated in Formula One racing for a brief period in 1990 after it bought a controlling interest in the Italian team – Coloni. It was however announced by a Fuji Heavy Industries representative on 16th December 2008, that Subaru would further refrain from participating in motorsport racing due to an unavoidable economic & financial crisis.
Marketing & Sales
Subaru operates in Philippines through a subsidiary Motor Image Philipinas Inc, which is owned by the Motor Image Group It manages it import & distribution network through an integrated system of 6 active dealerships spread throughout the country namely – Greenhills, Alabang, Davao, Fort Bonifacio, Pampanga and Cebu. Subaru has managed to attract a huge customer base in Philippines because of its relatively lower price compared to other brands such as Honda, Mazda, etc. In fact, Impreza has become a popular alternative to Mazda 3 in Philippines. Also, other luxury German brands such as Mercedes-Benz, Porsche, etc., are finding it difficult to keep up with Subaru vehicles such as Legacy & Outback, which offer standard luxury but at a much cheaper price.