Maserati Cars Price List in the Philippines April 2017
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About Maserati Cars
Maserati – Italian Luxury brand has high hopes for Filipino market
Maserati SpA is a leading Italian automobile manufacturing company that specializes in producing luxury and sports cars. It was founded on 1st December 1914 and has its headquarters in Modena, Italy. It was initially associated with the leading Italian luxury & sports car manufacturer – Ferrari SpA – but is now a part of Alfa Romeo & Abarth – famous sports car manufacturers. Major distinguishing characteristics of Maserati cars include: ultra luxury, high-performance engine, timeless & classic Italian design, accommodating & luxurious interiors and effortless signature style. Maserati believes in delivering premium luxury along with sports performance and classic style cast into one product that can be made available exclusively to its customers.
Maserati was founded by the Maserati brothers – Alfieri, Carlo, Ettore, Bindo and Ernesto Maserati – in 1914. They were involved in the production of race cars from early 20th century. The Maserati brothers first struck gold when a race car designed by them emerged victorious at the 1926 Targa Florio with Alfieri at the driver's seat. Alfieri died in 1932 while his brothers Ettore, Bindo and Ernesto continued to build cars and keep the company afloat by participating in races and winning them.
Ownership & Acquisitions
However, in 1937, the remaining Maserati brothers sold of the company to Adolfo Orsi. Initially, its headquarters was located in Bologna but after Orsi acquisition of Maserati, it was shifted to Modena. It was later bought by French automobile manufacturing company Citroen in 1968, but Orsi still remained its nominal president. Former Argentinean racing driver Alejandro de Tomas took over the company in 1975 and appointed himself Managing Director.
In order to revive Maserati from its season of slumping sales, Fiat bought the company in 1993. Huge investments were made to revitalize its design & manufacturing units. Maserati turned tables after the launch of its much awaited 3200GT in 1998 which was a 2 door Coupe which was powered by a 3.2L, turbo charged V-8 cylinder engine that was capable of producing 370HP of power enabling it to accelerate from 0 – 60mph in mere 5.1 seconds. It had a maximum speed of 177mph.
Partnership with Ferrari
Maserati arch rival Ferrari acquired 50% of its shares from Fiat following a company divestment in 1997. It had also had an agreement with leading German luxury automakers such as Volkswagen & Audi. However, Maserati split from Ferrari in 2005 and started a joint venture with Alfa Romeo & Abarth under the active supervision of Fiat Group. This partnership brand is currently headed by Chief Executive Officer of Maserati – Harald J Wester.
Maserati is currently managed by Chairman of Board Sergio Marchionne and Chief Executive Officer Harald J Wester. Its South East Asia Pacific and Asia Pacific division is currently headed by Gaetano G Marino. Maserati's official importer & distributor in Philippines – Autostrada Motore Inc is currently headed by President Wellington C Soong.
The import and distribution of Maserati cars in Philippines is managed by an integrated system of dealership network supervised by Autostrada Motore Inc - which is the first dealer of Ferrari & Maserati cars in Philippines. The showroom was officially inaugurated on 1st March 2012 by Ferrari Asia Pacific President & CEO Herbert Appleroth, Ferrari Asia Pacific Other Countries Head of Region Simon Inglefield and South East Asia Pacific Maserati Regional Sales Director Gaetano G Marino. It aims to bring world class performance, luxury and style at the very doorstep of the people of Philippines. The inauguration marked the launch of Maserati Gran Turismo MC Stradale – a street friendly version of the highly acclaimed Gran Turismo provided with powerful & light weight ceramic brakes, advanced electronic to minimize gear shift etc., and has a max speed of 186mph.
Maserati provides a wide range of premium and luxury car models such as Grand Tourers, Saloons, Sedans, Convertibles, Sports Utility Vehicles etc., for customers to choose from. The exclusive car models available through Maserati Philippines dealership Autostrada Motore Inc include much acclaimed Gran Turismo V8 AT, Gran Turismo S V8 AT, Quattroporte S Q4 V6 AT, Gran Turismo MC Stradale, Quattroporte GTS V8 AT and Quattroporte S V6 AT. Other notable models include Levante & Alfieri, which was unveiled at the Frankfurt Motor Show held in 2011.
Marketing & Sales
Maserati Philippines dealership showroom is situated at 32nd & 4th, Crescent Park West, Bonifacio Global City, Taguig, Manila. It also has a service center which has been certified as per standard factory norms. According to a survey conducted in May 2014, it sold over 3000 cars all over the world, which is a huge record in itself. It had an annual production capacity of 15,700 units and employs over 1100 employees in manufacturing & assembly units all around the globe. Maserati sold over 15,400 units in 2013 which represents a 2.6% increase in worldwide sales compared to 6000 units being sold in 2012. Furthermore, it has set a sales target of 75,000 for the year 2018.