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About Kia Cars
Kia – South Korean Precision to capture market in Philippines
Kia Motors Corporation is a leading South Korean automobile manufacturing company with a customer base spread all over the world. It was founded on 9th June 1957 and has its headquarters in Seoul, South Korea. According to a survey conducted in 2012, it has sold over more than 2.7 million units worldwide compared to 2.75 million units in 2013. It is also the 2nd largest automobile manufacturing company in South Korea after Hyundai Motor Company. According to a survey conducted in November 2009, it had a huge employee base of nearly 42,000 people.
Kia is South Korea's oldest car manufacturing company and was first established on 9th June 1944 as a producer of bicycle parts and steel tubes which later expanded into huge Multinational Corporation often known as "Chaebols". It soon started manufacturing & assembling complete bicycles in 1951 which were sold mostly in South Korea. Later in 1952, Kia was renamed as Kyungsung Precision Industry, which manufactured motorcycles, trucks and cars. It started producing cars in 1974 and notable models included small passenger car lineup called Brisa. It began manufacturing only light trucks after 1981 during the regime of Dictator Chun Doo Hwan. During this period, it had been able to manufacture only 26 cars. Auto production was resumed in 1986 when Kia entered into a partnership with leading American car manufacturing company – Ford.
Kia went bankrupt in 1997 during the Asian Financial Crisis, which started in Thailand after a Financial Contagion. During this period, Hyundai Motor Company – South Korea's biggest automobile manufacturing company bought around 51% of its shares overshooting the bid made by Ford Motor Company in addition to the one it had already acquired back in 1986. The company is currently managed by Vice Chairman of Board Hyoung Keung (Hank) Lee and Chief Executive Officer & Chief Design Officer Peter Schreyer. Current major share holders include Hyundai Motor Co (33.88%) and National Pension Service (7.04%). Kia distributor in Philippines Columbian Autocar Corporation is headed by Chairman of Board Jose Ch Alvarez.
Kia offers a huge range of premium car models for customers to choose from. These models include passenger cars, Sports Utility Vehicles, Multipurpose Vehicles and Commercial Vehicles, etc. Kia Motors Philippines offers a variety of such high end & premium models including Picanto, Soul, Optima, Rio 5 door, Rio 4 door, Sorento, Sportahe, Carnival, Carens and K2700, etc. It owns several manufacturing and assembly units in Hwaseong, Gwangmyseong; Gwangju and Seosan located in South Korea while other plants outside South Korea include Zilina (Slovakia), Jiangsu (China), Quang Nam (Vietnam) and Georgia (USA). Kia also produces a range of military vehicles to transport heavy equipment with Kia Heavy Industry Co Ltd being the official supplier of such vehicles to the South Korean government. Major military prototypes include KM420 & KM450, which is based on Kaiser Jeep M715.
Officials at Kia believe that design is the "core future growth engine" of the company and have established a design & research center named Namyang Design Center in South Korea. Kia's emphasis on design modules is evident from the fact that it hired Peter Schreyer – the former designer at Volkswagen – in 2006 as its Chief Design Officer. He was awarded the Federal Republic of Germany Design Award and had also designed Audi TT. Peter currently supervises design and research development at Kia's facilities in Tokyo, Los Angeles and Frankfurt.
Kia subsidiaries include Kia Motor America, which is the company's official distribution & marketing wing in the United States of America. According to a survey conducted in August 2009, Kai was the 8th best selling automobile brand in United States with leading multinational automotive companies such as Mazda & Chrysler further lower down the ladder. Also, its market share has been continuously increasing in the States for over 14 years with more and more customers opting for Kia vehicles as their choice. Also to be mentioned is the Kia Motors Europe – the official marketing & sales division of Kia Motor Corporation in Europe. It owns the newly built Design & Research facility built in Eschborn near Frankfurt City.
Marketing & Sales
Over the years, Kia has established itself as a fully functional multinational automobile brand with huge customer bases all over the world including Asia Pacific, Europe and United States of America. Kia Philippines operates through a highly integrated network of dealership networks spread throughout the country that facilitate the import & distribution of Kia vehicles. Major such dealers include Acropolis (Quezon City), Alabang (Muntinlupa City), Congressional (Quezon City), Cubao (Quezon city), Diliman (Quezon City), Pasig (Pasig City), Pasong Tamo Ext (Makati City), Quirino (Paco Manila), Sucat (Paranaque City), Batangas, Cebu Gorordo (Cebu City), Davao, Dipolog, Dumaguete (National Highway), Iligan, Molino (Cavite), Marcos Hiway (Antipolo City), Dagupan (Pangasinan) and many others.