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Ferrari – King of the Race Track
Ferrari is a leading luxury sports car brand from Italy founded in 1947. It has its headquarters in Maranello and is primarily known for its racing grade luxury cars offering mind blowing speed, engine performance and output. It is a favorite on almost all racing tracks and has achieved great victories in Formula One races all around the world. Ferrari also offers a range of road cars for customers to choose from which are perceived to be symbolize speed, power, luxury & wealth. In March 2012, Manila City, Philippines became a part of the worldwide Ferrari dealership network with inauguration of Autostrada.
Ferrari was founded by Enzo Ferrari in 1929 as a racing confederate in Modena, Italy. He later became the head of motor racing department at Alfa Romeo headquarters in 1938. He founded the company "Auto Avio Coztruzioni Ferrari" in 1941 which primarily produced aircraft accessories & other machine equipment after it was prohibited from racing by the Benito Mussolini government. However, during this period he was able to manufacture the first Ferrari car – Tipo 815. Its manufacturing unit was shifted to Maranello in 1943 and rebuilt in 1946 after it was bombed in 1944. The first Ferrari distribution chain in Philippines - Autostrada Motore Inc – was inaugurated on 1st March 2012. It is located on 32nd & 4th Crescent Park, Bonifacio Global City, Taguig.
After Ferrari had produced its first road car – 1.5L, V-12 cylinder powered 125 S – under active supervision of founder Enzo Ferrari in 1947, it was bought by leading automobile brand Fiat which now held 50% of its shares. This resulted in a tremendous increase in immediately available funds for investment in inventories that were used to set up new-manufacturing units across the country and expand existing ones. Autostrada Motor Inc, the only Ferrari distributor in Philippines, is headed by President & Chairman Wellington C Snoog and supervised by Ferrari Asia Pacific President & CEO, Herbert Appleroth.
Ferrari is famous for its intimate involvement in motor sports, especially in Formula One races all around the globe. It has a special sporting division named – Scuderia Ferrari – that participates in different race categories in world championships & rallies as well as supplies cars & engines to other teams. Though it has participated in many other renowned championships, it currently participates only in Formula One races. The first racing car designed by Enzo Ferrari was the AAC 815. It also holds the title of the "only team who had continuously competed in all Formula One World Championship races" since it was started back in 1950. Notable victories include – 1951 British Grand Prix, 1952 Drivers Championship, 1949 24hours of Le Mans, 1953 World Sports car Championship, etc.
According to a survey conducted in 2008, Ferrari also holds the world record of 15 Driver Championship titles and 16 World Constructor Championship titles. Other partners on the race track include Tony Vandervell, North American Racing Team, etc. It had also supplied cars completely assembled cars with V-8 engines for the A1 Grand Prix.
Ferrari offers a variety of high-end luxury road cars for customers to choose from. Sports cars, Grand tourers, Luxury vehicles are offered in various shapes including Convertibles, Coupes, Roadsters, Shoot brake, etc.
Autostrada Motore Inc being its only official distributor in Philippines offers premium models such as F12 Berlinetta, FF, 458 Spider, 458 Italia, 458 Speciale and Ferrari California T to its customers. Other mainstream models include Enzo Ferrari and LaFerrari which is a Sports car Coupe powered by a V-12 cylinder engine along with the latest Hybrid – KERS technology. Notable concept models include Ferrari Modulo and Ferrari Mythos, whose certain styling features have been incorporated in other models. The company also offers biofuel hybrid models such as F 430 Spider, which works on bio-fuel.
Ferrari witnessed a tremendous boost in car sales all around the world with over 6922 units sold last year. Throughout its history, it has sold more than 130,000 units worldwide. The new Ferrari 458 Italia was introduced at the inauguration of Autostrada Motore Inc to boost sales in Philippines that features V-8 cylinder engine and lowered fuel consumption & CO2 emissions.
In 1963, Ford Motor Company deliberately approached company founder Enzo Ferrari to sell his company; however he deliberately refused to comply after realizing that the deal prevented him from heading Ford's racing program. The company was later approached by automobile giant FIAT with a much more flexible and realistic proposal. It now commands the controlling interest in the company with Enzo retaining only 10% of its current shares.
Ferrari is currently headed by board Chairman Luca di Montezemolo along with Piero Ferrari as Vice Chairman & Amedeo Felisa as Company CEO. The inauguration of Autostarda Motore Inc was attended by Ferrari Asia Pacific President - Herbert Appleroth, Head of Region - Simon Inglefield, Maserati South East Asia Pacific Regional Sales Director - Gaetano Marino, company Chairman & President - Wellington C Snoog and Italian Ambassador to Philippines - Luca Fornari.