Chrysler Cars Price List in the Philippines March 2018
Latest Reviews for Chrysler Cars
I drive a 2006 Classic. [Disadvantages] - This car is hard to maneuver through narrow roads, or small parking lots, which is extremely inconvenient. - Despite having a small body and displacement (240 ...Read more
- Rating : 2.7
- Review by Japanese user
- Date : Oct 23, 2009
About Chrysler Cars
Chrysler – American pride on Filipino Soil
Chrysler Group LLC or more commonly known as Chrysler is a leading American automobile manufacturing company with a huge customer base spanning all over the world. It was founded in 1925 and has its headquarters in Auburn Hills in Michigan, USA. According to a recent survey conducted by car reviewing agencies in 2014, Chrysler is the 7th largest automobile manufacturing company in the whole world in terms of production. It markets its products through various brands such as Dodge, Ram and Jeep along with its flagship brand Chrysler. It also has a special automotive accessories & parts subsidiary Mopar and an exclusive performance division SRT.
Chrysler initially started off as the Chrysler Corporation, which was established by Walter Chrysler on 6th June 1925 from the remnants of Maxwell Chalmers Motor Company. It introduced its first prototype car model with a standard 6 cylinder engine in 1924. It quickly became famous across the country because of its advanced engineering and affordable price. Production and sales greatly increased in 1928 making it the second largest automobile manufacturer in United States. Acquisition of leading auto making brands such as Dodge Brothers Company & Fargo Truck Company provided it a huge consumer base. Chrysler later on established more subsidiary brands such as DeSoto & Plymouth.
1973 Oil Crisis & Downfall
Chrysler Corporation expanded into Europe in the 1960's with increasing customer bases in France, Britain and Spain. However, in the late 1970 the company's sales started tumbling owing to a combination of factors by the 1973 global oil crisis that largely impacted sales and hence overall production. Chrysler was drawn to a verge of being bankrupt in late 1970s but recovered in the 1980s under the active leadership of then Chief Executive Officer Lee Lacocca. Chrysler had bought the American Motor Corporation along with its Jeep brand in 1987.
Merger & Auto Industry Crisis
Chrysler entered into a historical merger with leading German automobile manufacturing brand Daimler Benz AG in 1998. However, investor interests prompted the merger to be dissolved Chrysler Corporation was sold to renowned investment company Cerberus Capital Management, and it was later renamed Chrysler Group LLC in 2007. The Automotive Industry Crisis spanning a period of 3 years from 2008 – 2010 hit Chrysler and the company was again on the verge of being bankrupt. It retaliated from the proceeding on 10th June 2009 with United Auto Workers Association, Fiat, United Sates & Canadian governments emerging as major shareholders in the company.
Acquisition by Fiat
After the Chrysler bankruptcy proceedings ended in 2009, leading Italian automobile manufacturing brand Fiat S p A bought all shares from other parties and later announced its purchase of Chrysler from United Auto Workers on 1st January 2014. The deal was finally realized on 21st January 2014 thus giving birth to Fiat Chrysler Automobiles in May 2014 along with Chrysler Group LLC still remaining a subsidiary division.
Chrysler Group LLC is currently managed by Chairman of Board & Chief Executive Officer Sergio Marchionne and Board of Directors Reid Bigland, Giorgio Fossati, Leo W Houle, Michael J Keegan, John B Lanaway, Robert G Liberatore, Michael Manley, Richard Palmer and Ruth J Simmons. Sergio Marchionne also serves as the current Chief Executive Officer of Fiat S p A.
Chrysler Philippines Corporation
Chrysler operates in Philippines through an integrated system of dealership networks which were previously owned by Mitsubishi Motors Philippines Corporation. It was later incorporated in Chrysler Philippines Corporation on 20th February 1963. It provides a variety of luxury car models for customers to choose from including Dodge Colt, Chrysler 300 and Chrysler Town & Country, etc. It is currently headed by President & Chief Executive Officer Hikosaburo Shibata.
Marketing & Sales
Chrysler Group LLC is the 3rd largest automaker in United States after General Motors and Ford Motor Company. These three make up the "Big Three US Auto Manufacturing Companies". According to a survey conducted in 2013, Chrysler had sold over 1,800368 units exhibiting an overall increase of 9% in sales thus making it the 4th largest automaker after General Motors, Ford & Toyota in terms of sales. However, sales have varied throughout company history with sales peaking at 2,076,650 units in 2007 compared to 931,402 units in 2009.