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About Chevrolet Cars
Chevrolet – Filipino Twist to American Spirit
Chevrolet Division of General Motor LLC or more commonly known as Chevy is an American leading automobile manufacturing division of the renowned vehicle company – General Motors. It was established about 102 years ago on 3rd November 1911. It has its headquarters in Detroit, USA and is concerned with services like vehicle financing, insurance, repairs, sales and oil services. Since its inception in 1912, it has produced more than over 200 million vehicles worldwide and was the best-selling automotive brand in USA in 2011. It also the leading brand in promoting the use of environment friendly green fuels – 33% of present engine fuel mix compared to its target of 60% by 2012.
Chevrolet was founded by the infamous Swiss automotive engineer and race driver Louis Chevrolet along with co founder William C Durant, one of the founders of the biggest automobile multinational company in the world - General Motors. His initial investments were funded by William Little (of Little Automobile fame), Dr. Edwin R Campbell and General Motors Canada division CEO RS McLaughlin. Durant was ousted from his General Motor presidency in 1910 for a period of 5 years. During this time, he founded Buick Motor Company and hired Louis Chevrolet as a race driver. They together designed Chevy's first car prototype – Series C Classic Six in 1913, which led to the establishment of Chevrolet.
The Covenant Car Company Inc
The Covenant Car Company Inc (TCCCI) is the exclusive leading importer and distributor of Chevy vehicles (cars & trucks) and accessories in Philippines under direct supervision of General Motors South East Asia Operations. It formally established and incorporated into Chevrolet's worldwide dealer network on 1st July 2009 but assumed business on 1st October 2009. It is also the primary Chevy marketing and sales wing in Philippines with its head dealer and support office in Makati city. It has evolved in time to a premier production, marketing and distribution chain in the country. TCCCI has also established excellent interaction with its customer base with its premium quality after sales services. Chevrolet Philippines has its headquarters at 391 Sen. Gil Puyat Avenue, 5th Floor, ALCO Building, Makati City – 1209.
Chevrolet is currently managed by Senior Vice President Alan Bate under the direct supervision of General Motor Company's Chief Executive Officer Mary T Bara and company President Dan Ammann. The Covenant Car Company Inc based in Philippines is currently headed by Chairman Emeritus Richard Lee with crucial support from board Chairman Jose L Cuisia Jr (also the current Philippines American Life, General Insurance Company & Management Association of Philippines Vice Chairman and former Central Bank Governor). He is also the current Ambassador of Philippines to United Sated of America and has been awarded the "2007 Management Man of the Year" award. TCCCI assumed formal operations in 2009 under the active leadership of President and Managing Director Alberto Arcilla.
The Covenant Car Company aka Chevrolet Philippines offers a wide range of premium cars and truck models for customers to choose from. These include a full lineup of Chevy products such as Trailblazer, Colorado, Suburban, Captiva, Tahoe, Camaro, Orlando, Malibu, Cruze, Sonic, Spark and Spin.
According to company officials, Chevrolet is set to release and offers newer models such as Silverado, Impala, Trax and Express Van to its Filipino customer base by mid-2014. It features a trademark aluminum based small block shaped V-8 cylinder engine with direct port fuel injection & electronic management capabilities that has been in continuous production process since its development in 1955, which is longer than any other engine produced on such a large scale.
Chevrolet is quite famous on race tracks and championships all over the world including FIA World Touring Car Championship, IndyCar and National Association for Sports Car Auto Racing (NASCAR) Championships. Major teams using Chevy race cars in NASCAR competitions include Stewart-Hass, Chip Ganassi, Richard Childress and Hendrick Motors. It also has the most-recorded victories – 35 manufacture titles using personalized versions of Monte Carlo and Impala. Notable IndyCar teams include Ed Carpenter, KV and Team Penske. Other notable motor sports achievements include Le Mans Series America, 24 Hours of Le Mans, Corvette racing, 2010 – 2011 British Tour Car Racing Championship.
Marketing & Sales
Chevrolet markets its products to its customers through an integrated distributor & dealer network in almost 140 countries around the globe. Vehicles are designed to be of high quality having an appealing & expressive style along with high performance. Currently, Chevrolet operates in Philippines through a dealership network named The Covenant Car Company, which provides its products & services through a chain of 21 dealers all over the country. The include – Alabang, Commonwealth, Greenhill-EDSA, Makati, North EDSA, Otis Manila, Pasig, Quezon Avenue, Shaw, Baliuag, Carmona, Dagupan, Nueva Ecija, Pampanga, Tarlac, Bacolod, Cebu, Ilolio, Tacloban, Cagayan de Oro and Davao.