May 8, 2018

Apple iPhone X tops shipments in Q1 2018

Contradicting the market expectation, the Apple iPhone X has emerged as the best-selling smartphone in the first quarter of 2018, as it sold over 16 million units across the globe. The iPhone 8 and 8 Plus also managed to find favor with consumers as both the handsets respectively bagged second and third spots in terms of shipments.

For the past six months, the full-screen Apple iPhone X has been facing flak for being exorbitant and every bit for the lack of appeal amongst the consumers. Several reports in the recent past predicted that due to its lackluster performance, Apple might discontinue the iPhone X from the next quarter. But it appears those reports were false.

Apple iPhone X

In total contradiction to those reports, the iPhone X has instead emerged as the top-selling smartphone in Q1 2018. Data Analytics firm, Strategy Analytics has revealed that out of 345 million units of the total shipment of smartphones in Q1 2018, Apple's iPhone X took pole position by moving about 16 million units, consequently capturing nearly 5 percent of the market share worldwide.

Juha Winter, a senior analyst of Strategy Analytics said, "for the second quarter running, the iPhone X remains world's most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps and widespread retail presence for the device." Since the launch in November last year, the often criticized iPhone X has so far sold about 50 million units globally.

Besides the iPhone X leading in sales, there are three more iPhones that was featured in the top five positions. With shipments of 12.5 million and 8.3 million units respectively, the iPhone 8 and iPhone 8 Plus have turned out to be the second and third most popular smartphones in the global market.

And guess what, the fourth position is secured by the iPhone 7, a phone from the year 2016 with an impressive 5.6 million units of sale.

After the top four slots going Apple's way, the fifth spot is finally bagged by an Android smartphone, the Xiaomi Redmi 5A, registering a sale of 5.4 million units. The Redmi 5A is followed by Samsung's latest Galaxy S9+ with 5.3 million sales.

Left: Xiaomi Redmi 5A | Right: Samsung Galaxy S9+

Given that the Galaxy S9+ was launched near the end of the first quarter (March 2018), being positioned on the 6th place is pretty outstanding. Strategic Analytics predicts that if the Galaxy S9+ keep its current pace of shipments, the Galaxy S9+ could emerge on the top position in the second quarter. in addition, to the iPhone X's eventually having a natural slowdown in terms of sales.

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Apple iPhone X

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