Nov 14, 2017

iPhone 7 emerges as top-selling smartphone in Q3 2017, iPhone 8 Plus outsells iPhone 8

In terms of most shipped smartphones in Q3 2017, it was the iPhone 7 that bagged the title followed by the iPhone 6s. Interestingly, the new generation iPhone 8 series failed to crack the top five slots for most shipped smartphones. However, the iPhone 8 Plus outsold the iPhone 8, which has happened for the first time for any Plus model of iPhones, otherwise, it was always the non-Plus iPhone model that used to trump the Plus variant in sales.

Call this a love for the smaller screen or the lesser price tag, it has always so happened that the non-Plus variant of the iPhone outsold the Plus variant ever since the iPhone 6 Plus came into existence in 2014. However, with the iPhone 8 series, this fact has been altered.

The report from Canalys research firm reveals that the iPhone 8 Plus model outsold the standard iPhone 8 model in the third quarter of 2017. While Apple moved 5.4 million units of the iPhone 8, it shipped 6.3 million of the iPhone 8 Plus.

The report also says the iPhone 7 emerged as top-selling smartphone with 13 million units shipped in Q3 2017, thanks to the price cut it received after the debut of the iPhone 8 duo. The iPhone 6s with 7.9 million units of shipment came at the second spot. The third spot was grabbed by the Samsung's Galaxy J2 Prime with 7.8 million units. The OPPO A57 and OPPO R11 secured the fourth and fifth spot respectively.

The report also highlights the lackluster demand for the iPhone 8 series vis-à-vis the iPhone 7 series in the first quarter after their launch. The iPhone 8 and 8 Plus together shipped only 11.8 units compared to 14 million of the iPhone 7 and iPhone 7 Plus in the first quarter after launch.

While the demand for the iPhone 8 series was not up to the mark, the demand for the iPhone 6s and iPhone SE have seen an uptick in Q3 2017. With the iPhone X entering the arena, Apple now has the largest portfolios of the iPhones, as many as five, to offer, beginning from the iPhone 6s.

In terms of companies, Samsung growing at 8.2% remained the top seller of smartphones in Q3 2017. Contributing to the growth were the discounted Galaxy S8 and the Galaxy S8+ as well as the Galaxy J series, which are hugely popular devices in India and the Middle East. The Galaxy Note8 selling 4.4 million also augurs well for the Seoul-based firm as it seemingly points to the fact that the discontent for the Galaxy Note7 fiasco is somehow erased.

Notably, neither of the iPhone 8 series made it to the top five phones in terms of sale in the last quarter. We presume this could be due to the reason that fans were waiting for the 10th-anniversary model, the iPhone X to check out before they made a decision.

Now that the iPhone X has made its debut the sales of the iPhone 8 and iPhone 8 Plus might also gain momentum. The iPhone X is also set to spur the overall sales for Apple. And with older iPhone models still holding grounds, it won't be surprising if Apple surpasses Samsung in the fourth quarter.

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